Why Promotional Products Work Wonders For Marketing

Why Promotional Products Work Wonders For Marketing

In a market where people are bombarded with more information than ever before, all while attention spans continue to decline, the challenge for marketers has never been greater. Making a lasting impression and staying top of mind are absolutely key, argues Matt Cave, CEO of promotional products company, VAVAVOOM.

With countless marketing channels available to us to reach and connect with customers, sometimes we can forget one of the most straightforward and effective tools: promotional products.

Promotional products are a fixture of Australian marketing. Some of Australia’s largest companies are investing hundreds of thousands or even millions of dollars a year on promotional products to support their marketing and branding goals. Branded promotional products are a common feature at corporate events, or as part of incentive or corporate gift programs.

Marketers are always on the hunt for opportunities to entice, excite and engage customers. Promotional products offer these opportunities and yet are often overshadowed by newer and over-hyped options. Don’t be fooled by the noise.

Sometimes the traditional methods are still some of the best.

Promotional products increase brand interest in 69 per cent of people and create a good brand impression in 84 per cent of people. This outstrips the capabilities of print, TV and other advertising options.

So, what can promotional products contribute to your marketing plan?

Promotional products claim attention

A useful, nifty and innovative promotional product has a certain ‘wow factor’ which claims people’s attention and truly resonates.

Promotional products agencies are constantly sourcing the most innovative and unique products on the market. These products create a sense of wonder and novelty. Combine that with a product’s usefulness and you have a product people want to hold onto.

Promotional products drive engagement

Engagement is the holy grail for marketers. Any marketer worth their salt realises that engagement and interaction with a brand drives awareness and ultimately loyalty.

By nature, promotional products require engagement through use. The user is engaging with your brand as they simultaneously make use of the product. This creates connections with people and imprints your brand in their mind.

In recent research, respondents were asked to recall the product, advertiser and message of a promotional product they had received within the last two years. An impressive 76.2 per cent recalled all three pieces of information.

Promotional products have longevity

The usefulness of promotional products, gives them longevity. Promotional products are unrivalled in their ability to create opportunities for ongoing exposure to your brand.

Research shows that 55 per cent of people tend to hang onto their promotional products for more than a year which creates countless opportunities for brand exposure.

Every time a promotional product is used another opportunity for brand exposure and engagement presents itself. By constantly being reminded of your brand through promotional products, people build a relationship with your brand, contributing to exponential brand growth.




Please login with linkedin to comment

20th Century Fox Presto TV

Latest News

TV Ratings (14/4/24): Nine Builds A Winner With Lego Masters
  • TV Ratings

TV Ratings (14/4/24): Nine Builds A Winner With Lego Masters

Nine’s Lego Masters: Australia vs Rest of the World pulled in a whopping total TV reach last night of 2.2 million for Nine last night, though the show’s average audience fell at just 874,000. The launch of Farmer Wants A Wife also pulled in impressive reach numbers for Seven, attracting just over two million. Its average […]

RMIT Partners With Bench To Amplify Brand Reach
  • Technology

RMIT Partners With Bench To Amplify Brand Reach

RMIT Online has partnered with Bench Media to amplify brand awareness for its online tertiary education platform across Australia, with a particular focus on strategic areas in Melbourne and professionals seeking career advancement. Utilising a multi-channel approach, including digital out-of-home, audio, online video, and BVOD, Bench conducted a brand lift study to gauge the effectiveness […]

The Works Appoints Jerome Gaslain As Growth Creation Partner
  • Technology

The Works Appoints Jerome Gaslain As Growth Creation Partner

The Works, part of Capgemini has appointed Jerome Gaslain as its newest addition to the partner team. Lead image L-R: Damian Pincus, Julie Dormand, Jerome Gaslain, Claire Stapleton. With over 15 years of experience in the industry, both here in Australia and throughout Europe, Gaslain brings a wealth of knowledge to the newly created role. […]

NZ’s Contact Energy Launches “It’s Good To Be Home” Campaign Iteration, Via Special
  • Campaigns

NZ’s Contact Energy Launches “It’s Good To Be Home” Campaign Iteration, Via Special

Contact Energy and agency partner, Special, have launched the latest iteration of their gold Effie-winning ‘It’s good to be home’ brand platform. It tells of how Contact is focused on advancing the quality of home life for all New Zealanders and is developing more than $1.2 billion of renewable energy projects and initiatives to reduce emissions. […]

Molasses Appoints Nichole Donovan As Client Director
  • Advertising

Molasses Appoints Nichole Donovan As Client Director

Brand and design agency Molasses has appointed Nichole Donovan to the newly created role of client director. Donovan, who joined Molasses at the start of April, will manage the day-to-day projects for Molasses’ clients, in addition to supporting business strategy and supporting the agency’s partners from an insight and innovation perspective. An award-winning independent specialist […]

Mindshare Snags Nova Entertainment Media Account From Carat
  • Advertising

Mindshare Snags Nova Entertainment Media Account From Carat

Nova Entertainment has appointed Mindshare as its new media agency of record, with incumbent Carat having held the account since 2017. Mindshare will work across Nova’s entire portfolio, including Nova Network, Smooth FM, FIVEAA, Star 104.5 and the Nova Podcast Network. Adam Johnson, Nova Entertainment’s chief growth officer said, “We have been so impressed with […]

Bupa Declares “Good Health Is Contagious” Via Thinkerbell
  • Campaigns

Bupa Declares “Good Health Is Contagious” Via Thinkerbell

Bupa has unveiled “Good Health Is Contagious” in its first work building on its “Healthcaring” master brand platform, both developed by Thinkerbell The annual Bupa Pulse Check survey revealed Australians are increasingly focusing on their health and wellbeing. As one of Australia’s largest healthcare companies, Bupa is playing a key role in helping Australians live […]

Principals Refreshes Master Brand For Pitcher Partners
  • Marketing

Principals Refreshes Master Brand For Pitcher Partners

Branding design agency Principals has delivered a master brand refresh for Pitcher Partners. Pitcher Partners is a national association of six independent accounting, auditing and business advisory firms. With more than 140 partners and 1,500 staff across the network, it is one of the largest firms in Australia. Since 1991, the organisation has been helping […]

Beacon Lighting Extends Carat’s Contract For Three More Years
  • Media

Beacon Lighting Extends Carat’s Contract For Three More Years

Dentsu’s media agency Carat Victoria has extended its six-year relationship with Beacon Lighting for another three years in a closed review. The agency, which is responsible for all paid media strategy, planning and buying including brand, performance and programmatic, first won the Beacon Lighting account in 2018. In 2021, it extended the contract for a […]

Former EssenceMediacom CEO Pat Crowley Calls On Adland To Back Rare Cancer Drug
  • Advertising

Former EssenceMediacom CEO Pat Crowley Calls On Adland To Back Rare Cancer Drug

Pat Crowley, former CEO of EssenceMediacom has called on adland to get behind a petition to add cancer drug Belzutifan to the Pharmaceutical Benefits Scheme, in the hopes it could save his son’s life. Last year, Crowley had a spate of terrible luck. In September, his 17-year-old son Fletcher suffered a severe spinal cord injury […]

University Of Sydney Appoints CHEP For Australia & APAC Media Account
  • Advertising

University Of Sydney Appoints CHEP For Australia & APAC Media Account

The University of Sydney has appointed CHEP Media to provide media planning and buying services for Australia and key markets across the Asia-Pacific region, following a competitive pitch. CHEP Media will support one of the world’s top 20 universities with an integrated, whole-of-university media strategy, to further elevate its brand profile and driving recruitment for […]

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well
  • Advertising

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well

Last year, Siddarth Shrikanth published The Case for Nature: Pioneering Solutions for the Other Planetary Crisis. Catherine de Clare caught up with him at the Jaipur Literary Festival in India this year. Shrikanth currently works as a director on the Investment team at Just Climate, a sustainability-focused investment fund chaired by former US vice president Al […]