Why Promotional Products Work Wonders For Marketing

Why Promotional Products Work Wonders For Marketing
SHARE
THIS



In a market where people are bombarded with more information than ever before, all while attention spans continue to decline, the challenge for marketers has never been greater. Making a lasting impression and staying top of mind are absolutely key, argues Matt Cave, CEO of promotional products company, VAVAVOOM.

With countless marketing channels available to us to reach and connect with customers, sometimes we can forget one of the most straightforward and effective tools: promotional products.

Promotional products are a fixture of Australian marketing. Some of Australia’s largest companies are investing hundreds of thousands or even millions of dollars a year on promotional products to support their marketing and branding goals. Branded promotional products are a common feature at corporate events, or as part of incentive or corporate gift programs.

Marketers are always on the hunt for opportunities to entice, excite and engage customers. Promotional products offer these opportunities and yet are often overshadowed by newer and over-hyped options. Don’t be fooled by the noise.

Sometimes the traditional methods are still some of the best.

Promotional products increase brand interest in 69 per cent of people and create a good brand impression in 84 per cent of people. This outstrips the capabilities of print, TV and other advertising options.

So, what can promotional products contribute to your marketing plan?

Promotional products claim attention

A useful, nifty and innovative promotional product has a certain ‘wow factor’ which claims people’s attention and truly resonates.

Promotional products agencies are constantly sourcing the most innovative and unique products on the market. These products create a sense of wonder and novelty. Combine that with a product’s usefulness and you have a product people want to hold onto.

Promotional products drive engagement

Engagement is the holy grail for marketers. Any marketer worth their salt realises that engagement and interaction with a brand drives awareness and ultimately loyalty.

By nature, promotional products require engagement through use. The user is engaging with your brand as they simultaneously make use of the product. This creates connections with people and imprints your brand in their mind.

In recent research, respondents were asked to recall the product, advertiser and message of a promotional product they had received within the last two years. An impressive 76.2 per cent recalled all three pieces of information.

Promotional products have longevity

The usefulness of promotional products, gives them longevity. Promotional products are unrivalled in their ability to create opportunities for ongoing exposure to your brand.

Research shows that 55 per cent of people tend to hang onto their promotional products for more than a year which creates countless opportunities for brand exposure.

Every time a promotional product is used another opportunity for brand exposure and engagement presents itself. By constantly being reminded of your brand through promotional products, people build a relationship with your brand, contributing to exponential brand growth.

Please login with linkedin to comment

20th Century Fox Presto TV

Latest News

Spikes Asia Portraits
  • Marketing

Spikes Asia Appoints Jenny Lau As Events Director

Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia.  Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au
  • Media

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au

Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]

Fifth Dimension Expands Executive Leadership Team
  • Marketing

Fifth Dimension Expands Executive Leadership Team

Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO).  As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business
  • Marketing
  • Technology

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business

GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers
  • Technology

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers

Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic
  • Marketing

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic

Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster
  • Marketing

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster

The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown
  • Media

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown

SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]