Why OOH Is Strongest For Healthcare Environments
As the world confronts the Coronavirus (COVID-19) crisis, healthcare environments represent the most credible and contextually relevant channels to communicate public health information and health product advertising messages.
Australia is confronting a unique and unprecedented public health crisis. Coronavirus (COVID-19) will cause high rates of infection, huge loss of life, disruption to our everyday lives and financial turmoil.
Tonic Health Media, Australia’s leading health and wellbeing network, and its co-founder Dr Norman Swan, is playing a lead role in to educating and assisting the Australian community to navigate this crisis. According to Tonic CEO, Dr Matthew Cullen (main photo) individuals and organisations need to work together to minimise infection and ultimately save lives.
“It is about blending diverse skills, capabilities, values and above all, looking after your own and your family’s health,” Cullen said.
Tonic’s media environments – GP waiting rooms, pharmacies and its online health destinations are such an important channel to inform, educate and distribute vital information in the most trusted of environments.
“These Tonic owned media channels are being trafficked by 16 million (OOH Health & Wellbeing environments) and nine million (online health site) per month and are as busy (if not more so) than ever,” Cullen added
“People want access to reliable and trusted information. In response to the crisis Tonic has developed the Coronavirus Resource Centre and produced 50 videos of Coronavirus FAQs which are available at www.mydr.com.au/coronavirus
“Globally, medical environments and pharmacies have remained open during this pandemic as a vital support for the community. As Australian cities face lockdown, Tonic is also assisting companies to communicate their health and advertising messages in these healthcare and online environments.
“All members of our community will continue to need treatment for their health issues irrespective of COVID-19. Moving into the colder weather, it is particularly important for all Australians to be focusing on how they can improve their health and wellbeing.” “Tonic’s team of media and health experts can work with you and your clients, and any production needs you have can be turned around quickly,” said Cullen.
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