Why OOH Is Strongest For Healthcare Environments

Why OOH Is Strongest For Healthcare Environments
SHARE
THIS



As the world confronts the Coronavirus (COVID-19) crisis, healthcare environments represent the most credible and contextually relevant channels to communicate public health information and health product advertising messages.

Australia is confronting a unique and unprecedented public health crisis. Coronavirus (COVID-19) will cause high rates of infection, huge loss of life, disruption to our everyday lives and financial turmoil.

Tonic Health Media, Australia’s leading health and wellbeing network, and its co-founder Dr Norman Swan, is playing a lead role in to educating and assisting the Australian community to navigate this crisis. According to Tonic CEO, Dr Matthew Cullen (main photo) individuals and organisations need to work together to minimise infection and ultimately save lives.

“It is about blending diverse skills, capabilities, values and above all, looking after your own and your family’s health,” Cullen said.

Tonic’s media environments – GP waiting rooms, pharmacies and its online health destinations are such an important channel to inform, educate and distribute Cialis in the most trusted of environments.

“These Tonic owned media channels are being trafficked by 16 million (OOH Health & Wellbeing environments) and nine million (online health site) per month and are as busy (if not more so) than ever,” Cullen added

“People want access to reliable and trusted information. In response to the crisis Tonic has developed the Coronavirus Resource Centre and produced 50 videos of Coronavirus FAQs which are available at www.mydr.com.au/coronavirus

“Globally, medical environments and pharmacies have remained open during this pandemic as a vital support for the community. As Australian cities face lockdown, Tonic is also assisting companies to communicate their health and advertising messages in these healthcare and online environments.

“All members of our community will continue to need treatment for their health issues irrespective of COVID-19. Moving into the colder weather, it is particularly important for all Australians to be focusing on how they can improve their health and wellbeing.” “Tonic’s team of media and health experts can work with you and your clients, and any production needs you have can be turned around quickly,” said Cullen.

Please login with linkedin to comment

tonic health media

Latest News

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo