How I Quit Adland & Jumped The Gun On The ‘Great Resignation’

How I Quit Adland & Jumped The Gun On The ‘Great Resignation’

In this guest post, SKMG’s Sam Somers (main photo) talks the post-COVID ‘great resignation’ and the lessons he learned from quitting adland 12 months ago for the uncertainty of the freelance world and beyond…

When I made the decision to leave my job in a media agency amid the pandemic, over a year ago now, it wasn’t my best timing. In fact, in hindsight the timing couldn’t have been worse. Workplace uncertainty was rife, jobs were coveted, security was paramount. A perfect storm of things that screamed: don’t move.

The Great Resignation is now upon us. It’s been shouted from the tops of LinkedIn feeds and in business and trade media for months now. How do we know it’s about to hit? The easing of our restrictions here, coupled with the fact that resignations are currently happening in the US. If the US-Australia lag is anything to go by, well, line managers maybe check your emails.

According to the ABS, we’ve also seen a record low 7.5 per cent of workers changing jobs in the year to February 2021. It’s a meaningful lull i.e. the calm before the storm. This phenomenon is very real, with over 4.3 million people leaving their jobs in the US in August alone according to Job Openings. So, what the hell does this say for the Australian market?

Right now, you’ve probably had conversations with someone you know who wants to change jobs, to have more freedom, to live elsewhere. I can think of three people in the time it takes me to sigh. It’s a culture shift. A shedding of capitalist skin, for shiny, less abrasive capitalist skin with added flexibility.

Right now, there isn’t a better time. It’s far easier to leave when you have so many reasons why. You don’t need to explain anything to anyone.

So why did I jump the gun on the Great Resignation? For once in my life, I was ahead of the curve. But I keep thinking back on what spurred the decision. It wasn’t out of complete desperation: I had a good career trajectory in agency land and a team of people I thoroughly enjoyed working side-by-side with. Sure, lockdown was tough, hours were long, and resources were thin at times, but leaving without an immediate full-time job to go to… it just seems like a terrible decision. In hindsight, I knew if I didn’t make the change now, it might be the last time I had the confidence to chase after my passions and get my work-life balance back on track.

Going from full-time stability to freelance and contract work was a shock. On the inverse, I discovered a hunger I had previously lost, came toe to toe with The Hustle, made many mistakes, and learnt many more lessons.

Looking back, the decision was an investment. A short-term scramble for an investment into my passions, into my mental health, and into my career. So, I took the leap, or, to quote Mavis Gallant, “I held my breath and jumped. I didn’t even look to see if there was water in the pool.”

Turns out there was water in the pool after all. It came to me in the form of Shoebridge Knowles Media Group (SKMG) who took me on contractually. The two partners were experts in their field, who offered me work in an area I was familiar with (comms), the ability to hone my passion (writing), and the breathing room and flexibility that I so badly needed. It was essential in reinforcing the reasons why I left. The pandemic played a pivotal role in forcing me to reassess what makes me happy and what I was lacking in my previous role.

That’s why I jumped. It felt like a now or never moment for me back then, and it’s about to happen to a lot of Aussies. Ahead of the Great Resignation, this is what people are going to be looking for – it’s something current employers, and perhaps businesses looking to pick up some new, impassioned staff need to be aware of. Right now, Australians want their needs beyond the workplace met. They want flexibility. They want a better work-life balance. They want to know that their business is purpose-led. They want to focus on their mental health, or families, or side-projects… The list goes on.

The early bird gets the worm sure enough, but the second mouse takes part in the Great Resignation.




Please login with linkedin to comment

Sam Somers

Latest News

Limited Tickets Still Available For First Ever Industry Pantomime
  • Advertising

Limited Tickets Still Available For First Ever Industry Pantomime

With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]

Palin Communications joins GlobalCom PR Network
  • Marketing

Palin Communications joins GlobalCom PR Network

Specialist Australian health PR agency, Palin Communications, has joined GlobalCom PR Network with a view to delivering meaningful, consistent, impactful, global health campaigns across a range of countries and regions.

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore
  • Marketing

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore

2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]

New Years Eve fireworks
  • Marketing

National Breast Cancer Foundation Announced as Charity Partner For NYE Sydney

The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”
  • Campaigns

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”

This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]

Reddit Updates Conversation Placement Ads Formats
  • Technology

Reddit Updates Conversation Placement Ads Formats

Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts
  • Media

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts

Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]