Why Big Data Is All Set To Be The Next (Trillion-Dollar) Big Thing In Tech
If you reckon ‘big data’ is some distant marketer spying on your Facebook posts and your credit card details then you need to think again as the data industry gears up to be tech’s next trillion-dollar battleground.
To prove data’s worth, American tech billionaire and owner of Dell Inc, Michael Dell, is reportedly set to splash out $US67 billion for data storage and cloud computing firm EMC. And why? Because Dell reckons ECM’s the only player equipped to handle the shear volume of data that’s about to be collected on us all.
“It used to be PCs and smartphones; now you have tablets and sensors and cars spinning out all kinds of telemetry data, and all kinds of machines and products and services becoming digital products,” Dell recently told The Irish Examiner.
“Within all of those devices, you have a thousand times more applications, and the data is very rich.
“If you look at companies today, most of them are not very good at using the data they have to make better decisions in real time. I think this is where the next trillion dollars comes from for our customers and for our industry,” he said.
Sure, they are other players in the data storage market, but analysts believe if Dell can harness ECM’s existing clout and make it more attainable and affordable he’ll knock the other players out of the market and he’ll basically command the data of most people on the planet. And once Dell has his hands on that he can repackage it into other software packages, cloud devices and consulting services.
In a recent report US digital analytics firm IDC said of big data sector: “The Big Data technology and services market represents a fast-growing multibillion-dollar worldwide opportunity. In fact, a recent IDC forecast shows that the Big Data technology and services market will grow at a 26.4 per cent compound annual growth rate to $41.5 billion through 2018, or about six times the growth rate of the overall information technology market. Additionally, by 2020 IDC believes that line of business buyers will help drive analytics beyond its historical sweet spot of relational (performance management) to the double-digit growth rates of real-time intelligence and exploration/discovery of the unstructured worlds.”
Latest News
Network 10 And Nickelodeon International Partner For First-Time With Live Action Series
Nickelodeon International and Network 10 have announced their first-ever partnership, greenlighting live-action TV show Taylor’s Island (working title). The show will be produced by Fremantle with significant production investment from Screen Australia, and premiere across Nickelodeon channels globally in early 2022. Nordic Entertainment Group is also a partner to the agreement, and will premiere Taylor’s Island […]
Study: 81% Of Creatives Say COVID’s Hit Their Earnings, 40% Saying It’s More Than Halved
A new survey released today from global creative platform Genero shares first-hand findings from creative talent around the world about the impact COVID-19 has had on their work life, and what the future holds for the creative production industry. The report, The Impact of COVID-19 on the Global Creative Industry, finds that COVID-19 has accelerated […]
Priceline Pharmacy Celebrates Every Day Being A Festival of You, Via Whippet
From the head lice that’s got the kids itching for relief to your husband’s chainsaw-style snoring that has you yawning all day long, little health issues can have a big effect on your family’s day-to-day happiness.
Foxtel Media Unveils Four New Digitally-Enabled Cient Offerings
Foxtel Media has announced four new offerings to provide advertisers expertise in more targeted, dynamic media delivery as part of a realignment towards digital. The new offerings are Foxtel Xplore Audience targeting on Kayo, addressable audience targeting on Foxtel Go, the ability to target in-venue viewers on Fox Venues, and a new Dynamic Trading Platform. […]
“The Free And Open Internet Is A Force For Good”: Quantcast Reveals New Intelligent Audience Platform
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]
New Research Reveals Men Unsure How To support Gender Equality
Global marketing agency LEWIS today revealed findings from its new global research on gender inequality, conducted in support of the global HeForShe movement. You can read the report in full here. The report shows the impact and perceptions of gender inequities during the pandemic across 13 countries. The findings reveal an alarming trend: 98 per […]
Haystac Wins Dairy Australia’s PR
Social relations agency, Haystac, part of the BWM Dentsu Group, has been appointed PR agency for Dairy Australia following a competitive pitch. As the national services body for the dairy industry, Dairy Australia supports the profitability and sustainability of dairy farming and its role in producing quality, nutritious food, while committing to the care of […]
Marketing Heavyweights Join ADMA Advisory Committee
ADMA advisory committee now offering some real marketing muscle. Plus, a cleaner oven after the Mr Muscle.
Hamish Blake & Zoe Foster-Blake Return For Tourism Australia’s Latest Marketing Push
Hamish Blake and Zoe Foster-Blake officially replace Celeste Barber for feeling like they're in every bloody ad on TV.
Integral Ad Science Releases “Power Of Context” Report Surveying APAC Market
B&T's taken this Integral Ad Science report & delicately sliced it into sashimi-like morsels for your delectation.
Amazon Changes ‘Hitler-Esque’ Logo
Despite attempts to come back into fashion, it remains an ongoing and uphill battle for the toothbrush moustache.
Paper Moose Announces Graham van der Westhuizen As General Manager
Paper Moose announces Graham van der Westhuizen as new GM. Yet, no confirmation of whether he's Dutch or German.
10 Secures Rights To Oprah’s Meghan And Harry Interview
Typically, when a Royal does a "tell-all" interview they tend to go horribly badly. Here's hoping history continues.
“Leaves A Nazi Aftertaste!” Sydney Westfield Forced To Apologise For Swastika Face Masks
Shoppers fume at unsavoury mannequin display at a suburban Westfield. And this time it wasn't even Honey Birdette.
Channel 10 Unveils New Bachelor, Pilot Jimmy Nicholson
Bachelor Jimmy Nicholson all set to find love! But, in reality, he'll be pursued, roasted & pilloried by the tabloids.
Wednesday TV Wrap: A Night Of New Releases
There was some enticing new programming from the networks last night. That said, everyone just watched MAFS.
Dentsu Report: COVID Has Accelerated Consumer Behaviour Change & Brands Risk Being Left Behind
Dentsu's 'Age of Inclusive Intelligence' report includes added dietary fibre for those who like to read on the toilet.
JCDecaux Wigs Up For Mardi Gras In Oxford Street Installation
Everyone is gay come Mardi Gras! Well, maybe not Tony Abbott or Mark Latham, but everyone else is momentarily gay.
What The FLoC? Google Vows To Stop Tracking Users For Ads
B&T's tech writer debunks industry reputation for being humourless by sneaking slightly lame gag into headline.
WPP’s Wunderman Thompson Acquires Mobile Tech Provider NN4M
WPP acquires tech provider NN4M; a name that makes you sound like you've burned the roof of your mouth with hot cheese.
Thinkerbell, BINGE And Grill’d Unveils The Brain Burger To Celebrate Return Of ‘The Walking Dead’
Yes, this burger contains an actual lamb's brain, making it the perfect way to get the kids NOT to nag for fast food.
Simone Gupta Promoted To CEO Of Havas PR Australia
Havas sweeps in a new era of PR. Arguably bad news for the Champagne swilling, coke snorters left in the industry.
Pinterest Presents The Currency Of Predictive Trends And Unveils New Advertiser Tools
If you're not on the Pinterest bandwagon you will be after this. Or, there's the 'free Britney' bandwagon if you prefer.
WINR Launches First-Party Data Hub For Publishers
WINR unveils first-party data hub for publishers which apparently can't air fry cheesy beef empanadas.
Havas Media Group Promotes Danni Dimitri To Head of Strategy, Sydney
Havas has promoted Danni Dimitri to head of strategy. Confirms she is no relation to Happy Days' Chachi Arcola.
EatFirst Put Women At Centre Of Plate For International Women’s Day
Catering marketplace EatFirst to hero their female businesses during this year’s celebrations
Our Revolution Appointed By Drinks Brand Bickford’s
B&T adores the traditional taste of the Bickford's cordial range. We just like to modernise it by putting tequila in it.
Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney
While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]
Air Wick Launches The Rare Bloom Project To Save 120 Native Wildflowers
B&T's sad to report that even the mighty Air Wick's no match for the power of our editor's colon and lower intestine.
Cushelle Launches Charity Partnership With WWF In Bid To Save Koalas
Essity, the company behind the Cushelle brand, today announces a special partnership with WWF, pledging £150,000 to support the recovery of koalas impacted by the 2020 Australian bushfires.
