WhatsApp Alternatives Boom In Popularity Following Privacy Changes

London, UK - August 01, 2018: The buttons of WhatsApp, Facebook, Messenger, Snapchat and Messages on the screen of an iPhone.

WhatsApp has long been popular among users due to the end-to-end encryption which keeps its user’s messages private.

However, the platform – which was purchased by Facebook in 2014 – surprised many when it revised its privacy policy last week.

Under the changes, WhatsApp will share certain data with Facebook as a condition of use which can then potentially be used for targeted advertising across Facebook’s ecosystem.

The news brought a significant backlash, with many accusing WhatsApp of failing to respect user privacy – something which has previously made the company so popular.

WhatsApp forced to release a statement clarifying the changes and reminding users end-to-end encryption will still apply.

As the changes require users to opt-in, WhatsApp users are essentially being given the choice to agree to share more of their data with Facebook or discontinue using the app.

And according to new data, many are choosing the latter.

Messaging alternative Signal has reportedly seen 7.5 million new downloads in the last week, an increase of 4,200 per cent, according to Business Insider.

The free app, which lets users send and receive messages securely using end-to-end encryption, has recently been endorsed by Elon Musk, who simply tweeted “Use Signal” in response to the news of WhatsApp’s policy changes.

Similarly, cloud-based messaging service Telegram received 2.2 million downloads following the WhatsApp update.

Company co-founder Pável Dúrov responded to the newfound popularity.

“I hear that Facebook has an entire department dedicated to finding out why Telegram is so popular,” Dúrov said in a statement on his official Telegram channel.

“Imagine dozens of employees working on it full time. I am happy to save Facebook tens of millions of dollars and give away our secret for free: respect its users.”

 




Please login with linkedin to comment

WhatsApp

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]