B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: WhatsApp Alternatives Boom In Popularity Following Privacy Changes
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > WhatsApp Alternatives Boom In Popularity Following Privacy Changes
Technology

WhatsApp Alternatives Boom In Popularity Following Privacy Changes

Staff Writers
Published on: 13th January 2021 at 10:09 AM
Staff Writers
Share
2 Min Read
London, UK - August 01, 2018: The buttons of WhatsApp, Facebook, Messenger, Snapchat and Messages on the screen of an iPhone.
SHARE

WhatsApp has long been popular among users due to the end-to-end encryption which keeps its user’s messages private.

However, the platform – which was purchased by Facebook in 2014 – surprised many when it revised its privacy policy last week.

Under the changes, WhatsApp will share certain data with Facebook as a condition of use which can then potentially be used for targeted advertising across Facebook’s ecosystem.

The news brought a significant backlash, with many accusing WhatsApp of failing to respect user privacy – something which has previously made the company so popular.

WhatsApp forced to release a statement clarifying the changes and reminding users end-to-end encryption will still apply.

We want to address some rumors and be 100% clear we continue to protect your private messages with end-to-end encryption. pic.twitter.com/6qDnzQ98MP

— WhatsApp (@WhatsApp) January 12, 2021

As the changes require users to opt-in, WhatsApp users are essentially being given the choice to agree to share more of their data with Facebook or discontinue using the app.

And according to new data, many are choosing the latter.

Messaging alternative Signal has reportedly seen 7.5 million new downloads in the last week, an increase of 4,200 per cent, according to Business Insider.

The free app, which lets users send and receive messages securely using end-to-end encryption, has recently been endorsed by Elon Musk, who simply tweeted “Use Signal” in response to the news of WhatsApp’s policy changes.

Use Signal

— Elon Musk (@elonmusk) January 7, 2021

Similarly, cloud-based messaging service Telegram received 2.2 million downloads following the WhatsApp update.

Company co-founder Pável Dúrov responded to the newfound popularity.

“I hear that Facebook has an entire department dedicated to finding out why Telegram is so popular,” Dúrov said in a statement on his official Telegram channel.

“Imagine dozens of employees working on it full time. I am happy to save Facebook tens of millions of dollars and give away our secret for free: respect its users.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: WhatsApp
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Melissa Fein Unpacks Impostor Syndrome & Modern Career Challenges
14/07/2025
TV Ratings (13/07/2025): All Eyes On Japan As Travel Guides Welcome New Addition
14/07/2025
Former News Corp Execs Dale Foenander & Matt Paine Launch Lamington Digital
14/07/2025
Woolies Appoints Interim CMO As Andrew Hicks Makes The Move To M&S In The UK
14/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?