Wesley Mission Reminds Impacted Communities ‘We Are Here For You’ Post-JobKeeper
Wesley Mission, a Christian charity with more than 2,000 staff, is reminding Australians that support is available to them, if they are under mental strain following the end of JobKeeper.
Trigger warning: This article discusses suicide and suicide prevention.
During large-scale crises like bushfires, the COVID-19 pandemic and now floods, community resources are stretched, but people, according to Wesley Mission, rally to respond.
But what happens after this time? People may still need help, but resources and goodwill may dwindle. We can start to feel exhausted, disillusioned and our much-needed help can be tied up in red tape or delays, Wesley Mission says.
“If people get to pause and take stock this Easter, they may find themselves depleted both mentally and physically,” Wesley Mission CEO Rev Stu Cameron said.
“And this realisation will arrive just as many assistance programs expire.”
Pointing to recent research out of the United States that shows that the three years after a disaster can see rates of suicide increase dramatically, Wesley Mission said that it recognises that this is “a critical time for us to be reminding the community that we are here and that we can help”.
Launched on Monday, 29 March, the day after JobKeeper ended, a new campaign leads with the message: ‘We are here for you’.
Wesley Mission GM Jim Wackett said: “This campaign started with the idea that unites all of us, that humans are better together.
“We do better, physically, mentally and spiritually, when we are connected in community. Connection is the antidote to social isolation and loneliness that nearly a quarter of Australians reported feeling even before the pandemic.”
The sense of weariness that people may be feeling also drove the creative approach.
“Many people report feeling overwhelmed just keeping up with the latest news and health advice,” creative lead Kirrilee Trist said. “We wanted our message to arrive like a thoughtful message from a good friend, letting people know we’re here if they need it.”
The campaign was also designed to show some of the many community services that Wesley Mission offers.
“We’re well known for supporting people experiencing homelessness, but our own research told us that people don’t know about all the ways we can help,” Cameron said.
The TV commercial features glimpses from Wesley Mission’s aged care, family services, homeless services, foster care, out of school hours care and suicide prevention community networks.
Radio ads will deliver an empathetic message to people in need of home care or disability support, clinical care for mental illness, or interest in pursuing vocational training.
‘We are here for you’ will run until Tuesday, 3 July in NSW across free to air, catchup TV, cinema, radio, print and digital, making use of community service announcements wherever available.
Localised versions of the campaign will also appear in Grafton, Coffs Harbour, Taree and the Hunter.
Credits for the campaign are as follows:
Client: Wesley Mission
General manager: Jim Wackett
Copywriter/director: Kirrilee Trist
Art director: Sally Ryan
Project manager: Angeline Nicholas
Project coordination: Andrew Simms, Olga Korobko
Brand narrative consultant: Matt Busby Andrews, Sujet
Production company: Final Post
Producer/DOP/editor: Shane Burrell
1st AD: Holly Clayton
H&MU/wardrobe: Hannah Issa, Kimberley Halliday
Photographer: Agnes Burrell
Digital: Dion Bairle
Media agency: ROI Network
Featured image source: YouTube/Wesley Mission
Latest News
REVEALED: All The Finalists For The 2021 Snapchat Young Lions Competition
There's sure to be some tears with the reveal of the Young Lions competition. Even more so if you actually entered.
Congratulations To All Our 30 Under 30 Winners!
There is more talent in this 30 Under 30 winners list than a Manpower strip show at Panthers World Of Entertainment.
Leadership, Humanity, Technology – The Sweet Spot
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
“Very Creepy”: ABC Forced To Apologise Over Navy Ship Twerking Video
This twerk video has divided the B&T office this morning. By that we mean "hilarious" to "absolutely f@cking hilarious".
Urth Teams Up With Croud To Drive International Growth
The Australian camera accessory brand, Urth, famed for their focus on sustainability, has appointed Croud as their new digital marketing partner, in order to power global and local growth.
VMG Digital And TreSensa Join Forces To Provide Best-Of-Breed Playable Ads
Leading mobile creative technology companies, VMG Digital and TreSensa Technologies, join forces to fuel best-of-breed playable Facebook Ads to help clients drive app installs.
Furphy Celebrates Tellers Of Tall Tales In New ‘Unearthing Unbelievable’ Brand Experience
Eight in ten Aussies (86%)* believe telling a furphy is a unique part of Australian culture, now Furphy is on a mission to celebrate the art of storytelling and uncover the nation’s best furphies.
Know A Standout Marketing Boss? Nominate Them For B&T’s CMO Power List!
B&T's on the hunt for Australia's top marketers! Sure, not as interesting as Australia's top yodellers or log rollers.
Winners! Frocks! Tears! Your Party Pictorial To Last Night’s 30 Under 30!
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Publicis Groupe Beats Q1 Expectations, As Aussie Ops Record “Dynamic Organic Growth”
B&T would've added sacre bleu to this Publicis headline, however, we have no idea what it means or how to spell it.
Canva Brings Instagram Scheduling To Canva Pro
Canva owners set to become even more obscenely billionairey after doing latest thing.
Getty Images Announces $US85,000 In Grants For Photojournalists
In this day & age of tech behemoths & media barons, it's nice to see the humble old photojournalist getting a look in.
How To Harness The Skills Of A Gen Y & Z workforce To Future-Proof Your Business
Look, it's top tips to harnessing your Gen Y and Z employees sans any Spanish Inquisition torture techniques.
FutureFeed Appoints Five By Five For Global Launch
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Clems Melbourne Announces 10 New Starters
Excellent hair clearly part of the recruitment process, as Clems Melbourne announces 10 new hirsute starters.
Thursday TV Wrap: Gogglebox Continues Rise While Seven Wins The Night
B&T hosted the 30 Under 30 awards last night AND is bringing you last night's telly numbers. Live the lies here.
SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]
WPP AUNZ Launches NextGen Leaders Program
WPP AUNZ says its nextgen leaders program isn't solely open to the company's crawlers and sycophants.
JCDecaux Launches Programmatic Offering & Announces Partnership With Adobe, Building A New Digital And Data Ecosystem
JCDecaux announces Adobe partnership. Which, admittedly, isn't as interesting as, say, a Dannii Minogue partnership.
VGood Launches ‘Undercover Healthy’ Creative Campaign
VGood is a "nut-free, chickpea based range of snacks". Absolutely perfect for boring everyone with your dietary habits.
Nova Boy Turns Up The Feel Good In A New National Marketing Campaign
To its credit, this NOVA pretty press photo totally debunks the "face for radio" adage.
Purpose-led PR And Digital Marketing Agency Compass Studio Wins New Clients B Lab Australia & New Zealand And Verve Super
Boutique PR and digital marketing agency Compass Studio announces a host of new clients this month including B Lab Australia & New Zealand and Verve Super.
LEGOLAND And Vision Australia Team Up For LEGO Braille Bricks
Vision Australia unveils LEGO Braille Bricks. B&T doubts it'll stop you treading on the painful little buggers, however.
The Trade Desk Kicks Off Beta Testing Of Unified ID 2.0 In Australia
For those not in the know, beta testing is a technological term for "we've got no effing idea if this is gonna work".
Einsteinz Communications Marks 20th Anniversary By Joining Global Tech PR Specialist Network, The With Global Alliance
Einsteinz Communications announced today it has joined the Global tech PR agency network, the With Global Alliance.
Yubo Chooses Ogilvy Social.Lab As Their New Agency
For the record, Yubo is a social platform & not to be mistaken with drunk NRL fans more commonly referred to as 'yobbo'.
Setapp Campaign Dives Into Viral Tech Stories
Super Simple Stories answers all the questions you never knew you had about technology innovations
AFL Names Therabody As Its Official Recovery Partner
The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]
Seven Ramps Up Olympics Offering 100 Days Out From Tokyo
The off-again, on-again Olympics are back on again and just as half-a-million hotdog frankfurts reach their expiry date.
