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Reading: Wendy’s Throws Shade At Maccas And Burger King With New Website And Ads
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B&T > Advertising > Wendy’s Throws Shade At Maccas And Burger King With New Website And Ads
Advertising

Wendy’s Throws Shade At Maccas And Burger King With New Website And Ads

Staff Writers
Published on: 7th March 2016 at 11:05 AM
Staff Writers
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It’s not all happy families in the fast food department, with Wendy’s going hard in a cheeky strike on McDonald’s and Burger King.

The brand has launched a new website that features bizarre ads for “freezy diskz”, or frozen burger patties, suggesting they be used as drink coasters, ice, or even as a wedge to fix that annoying table with one leg shorter than the rest.

“For eating, there’s the Dave’s Double. For everything else, there’s Freezy Diskz from Othr Guyz LLC!” the company says in a new Facebook ad. Have a squiz here:

https://youtu.be/KsLb51xLivk

Wendy’s claims to only use fresh, never-frozen North American beef, adding that it “supports a supply chain that costs more than a frozen one because fresh is a difference you can taste”.

Per Business Insider, Mickey D’s and Burger King are guilty of flash-freezing their burger patties before shipping them out to restaurants where they’re then cooked for sale.

The odd new ad campaign comes as McDonald’s turnaround gathers momentum in the States, where it reported a 5.7 per cent increase in US same-store sales in the most recent quarter. Wendy’s, by comparison, increased by 4.8 per cent.

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TAGGED: Advertising Standards Bureau, Employer Branding, muji, the creative collective
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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