It’s not all happy families in the fast food department, with Wendy’s going hard in a cheeky strike on McDonald’s and Burger King.

The brand has launched a new website that features bizarre ads for “freezy diskz”, or frozen burger patties, suggesting they be used as drink coasters, ice, or even as a wedge to fix that annoying table with one leg shorter than the rest.

“For eating, there’s the Dave’s Double. For everything else, there’s Freezy Diskz from Othr Guyz LLC!” the company says in a new Facebook ad. Have a squiz here:

Wendy’s claims to only use fresh, never-frozen North American beef, adding that it “supports a supply chain that costs more than a frozen one because fresh is a difference you can taste”.

Per Business Insider, Mickey D’s and Burger King are guilty of flash-freezing their burger patties before shipping them out to restaurants where they’re then cooked for sale.

The odd new ad campaign comes as McDonald’s turnaround gathers momentum in the States, where it reported a 5.7 per cent increase in US same-store sales in the most recent quarter. Wendy’s, by comparison, increased by 4.8 per cent.