This week in advertising included an Owl in prison, horny housewives and porn ads popping up in the wrong places. So here is B&T best, worst and WTF of advertising.
Virgin media has released a TVC to celebrate season three of Netflix’s hit series Orange Is The New Black. The owl named Ally McNab, much like the OITNB protagonist Piper Chapman, is thrown in jail for a crime she committed a long time ago. The ad incorporates existing and new footage, reminding us to binge-watch the next instalment of the prison comedy.
Jeremy Ettinghausen, innovation director at BBH and BBH Labs said: “It’s a piece of content involving an entertainment property, a subscription streaming service and a broadband provider. It stars characters from a TV show interacting with characters from an advertising campaign, in an advertising campaign for a TV show, a broadband provider and a subscription entertainment service. Is this a new content type? We don’t know. Is it interesting? We think so, maybe simply because we can’t put it in a box.”
A banner ad for porn site Ewank.com, featuring an image of seven naked women, is probably not something that should pop up on a children’s app.
A five-year old child was playing the Talking Tom app when a banner ad for Ewank appeared with a ‘play’ symbol at the top of the page.
Both Mobjizz Ltd, trading as Ewank, and Outfit7, who operates the Talking Tom app, denied any responsibility for placing the ad.
“However, we noted that they had been unable to identify the third party responsible for placing the ad in the Talking Tom app, and were concerned that their procedures had not been adequate to ensure their ads only appeared in appropriate mediums,” the ASA said.
“We therefore concluded that the ad had been irresponsibly placed and breached the code.” Probably a good choice ASA, don’t want the kids seeing naked women while playing mobile games.
Harlequin romance novels, aka mummy book porn, have released a ‘Escape The Everyday’ campaign featuring shirtless men and middle aged women having sex on a washing machine. Sounds amazing? Except for the poor husbands who keep walking in and interrupting the day dream.
Join us next week, for what’s turning us on and turning us off in the advertising world. If you spot an advert in need of naming and shaming, tweet us @bandt
Please login with linkedin to comment2datafish
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]