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Reading: Weber Shandwick Appointed Social Media Agency For GSK Consumer Healthcare In Australia
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B&T > Media > Weber Shandwick Appointed Social Media Agency For GSK Consumer Healthcare In Australia
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Weber Shandwick Appointed Social Media Agency For GSK Consumer Healthcare In Australia

Staff Writers
Published on: 15th April 2019 at 11:32 AM
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communications and marketing solutions firm Weber Shandwick has been appointed the official social media agency of record for GSK Consumer Healthcare in Australia, following a competitive pitch.

Weber Shandwick will provide social media strategy and management across the GSK Consumer Healthcare portfolio including Voltaren, Panadol, Children’s Panadol, Sensodyne, Polident and Nicabate.

GSK area head of digital, Richard Bennett (featured image) commented: “We’re focused on advancing the digital experience for our consumers, and a key component of this strategy is engagement with our brands via social media.

“Weber Shandwick’s creativity, combined with the teams’ healthcare and social marketing expertise, and their globally integrated network, makes them a natural fit to support this priority.”

Weber Shandwick Australia chairman, Ian Rumsby added: “We’re delighted at the opportunity to partner with GSK in Australia, across such a highly regarded product portfolio.

“As an agency, our ability to deliver smart, creative and integrated solutions in the healthcare space has been a key tenet of our talent investment strategy and it’s particularly exciting to be able to deliver on that promise.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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