communications and marketing solutions firm Weber Shandwick has been appointed the official social media agency of record for GSK Consumer Healthcare in Australia, following a competitive pitch.

Weber Shandwick will provide social media strategy and management across the GSK Consumer Healthcare portfolio including Voltaren, Panadol, Children’s Panadol, Sensodyne, Polident and Nicabate.

GSK area head of digital, Richard Bennett (featured image) commented: “We’re focused on advancing the digital experience for our consumers, and a key component of this strategy is engagement with our brands via social media.

“Weber Shandwick’s creativity, combined with the teams’ healthcare and social marketing expertise, and their globally integrated network, makes them a natural fit to support this priority.”

Weber Shandwick Australia chairman, Ian Rumsby added: “We’re delighted at the opportunity to partner with GSK in Australia, across such a highly regarded product portfolio.

“As an agency, our ability to deliver smart, creative and integrated solutions in the healthcare space has been a key tenet of our talent investment strategy and it’s particularly exciting to be able to deliver on that promise.”