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Reading: Watch A Smoldering Michael B. Jordan Play Sexy Alexa In Amazon’s Super Bowl Spot
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B&T > Media > Watch A Smoldering Michael B. Jordan Play Sexy Alexa In Amazon’s Super Bowl Spot
Media

Watch A Smoldering Michael B. Jordan Play Sexy Alexa In Amazon’s Super Bowl Spot

Staff Writers
Published on: 3rd February 2021 at 11:10 AM
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While the biggest Amazon news of the day is no doubt Jeff Bezos’s decision to step down as CEO, the tech giant has also released its latest Super Bowl spot.

The ad, which is for Amazon’s voice activated virtual assistant Alexa, features Hollywood heartthrob Michael B. Jordan.

And it certainly plays on Jordan’s status as a sex symbol, as it navigates the story of a woman flirting with Alexa – played by Jordan – much to the bemusement of her husband.

Highlights include her asking Alexa to add bath oils to the shopping list and asking Jordan to translate “you are the most beautiful woman I’ve ever seen” into French.

You can see the video here.

Jordan also manages to promote his upcoming film in the campaign, with a bus ad for Tom Clancy’s Without Remorse displayed early on.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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