Having a quickie with yourself is nothing to be embarrassed about. In fact, having a bit of a fiddle could be doing the world some good.
That is, if you use PornHub’s new piece of wearable technology that creates electricity from movement, primarily when the hand is going up and down if you get the drift.
“Every day, millions of hours of adult content are consumed online, wasting energy in the process and hurting the environment,” the Wankband site explains.
“At Pornhub we decided to do something about it. Introducing The Wankband: The first wearable tech that allows you to love the planet by loving yourself.”
While still in its beta testing phase, the new innovative piece of tech hasn’t failed to make waves across the webs.
However, one Twitter user noticed that the device may only be appropriate for men right now, as the device creates energy when the wrist is moved in an up and down motion. This energy is then stored in a kinetic charger inside the device.
However, the PornHub video insists it’s still applicable to women.
It’s a new turn on the wearable tech space, which has been raging in the past few years.
The fitness industry has jumped on board, with a number of pieces of tech to grab data, record how much sleep you’ve had, what you’ve eaten and how much running around you’ve done.
Apple has made a splash with its Apple Watch, recently launching programmatic ads for the wearable.
Aussie beer brand VB jumped on the wearable bandwagon with its summer campaign, a cricket watch, that lets fans keep up to date with where the ball’s bouncing.
And global media buying agency Mindshare launched its very own wearable tech unit to keep on top of all the tech business around the place.
However, a study by research company Accenture suggests consumers will slow down on the uptake of wearable devices.
At the end of last year Google halted the sales of its much-hyped Google Glass with Kevin Moreland from full-service agency BCM saying people look like wankers wearing it.
“You see the real issue is not whether Glass is feature packed, the deal-breaker is that wearing Glass makes you look and feel plain weird. And when you look and feel weird, well, you weird people out,” he said.
“I wore it at home, around the office, and in public. The people who know me best told me straight-up.
“My 13-year-old daughter quietly took me aside and told me it made me look like a creepy psycho. Her older brother overheard our conversation and agreed.”
Will the Wankband gear up the wearable space again? Or will it just be shooting blanks?
American beer brand Pabst Blue Ribbon wants to pay drinkers to plaster their homes with ads for the brew. The oddball campaign is called “In home advertising” and, despite the fun, works more as a clever piss-take of the advertising game. Apparently the idea for the ad came about when the client complained of the […]
Media company JCDecaux announces the successful outcome of one of the largest Out-of-Home advertising contracts in Australia, as Sydney Trains appoints the company as its main advertising partner across the concourses and platforms of train stations for a term of up to ten years. The win also represents the largest individual roadside Large Format contract […]
Leading cultural insights and strategy company The Lab today announced the promotion of three senior staff members to executive positions in its Melbourne and Sydney offices. The promotions follow strong growth for The Lab, with the addition of new clients and the launch of its innovative new artificial intelligence and machine learning division, Lab AI, […]
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]
SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]
Reprise Australia CEO Maria Grivas has announced two new senior positions at the digitally-led performance marketing business that is part of Mediabrands Australia. The appointments are Grivas’ most prominent steps since taking her role in June this year. “At Reprise our mission is to help brands build and accelerate customer flow,” said Grivas. “These new […]
Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]
M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]
Esports organisation ORDER has announced the appointment of Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]