Wearable Tech Will See Slow Consumer Uptake in 2015, Says Accenture Study

Wearable Tech Will See Slow Consumer Uptake in 2015, Says Accenture Study

This story was originally published by

So much hype about wearables last year, but perhaps they don't float the consumers' boat... yet.




Consumers will be slow to warm to wearable technology in 2015 with only 12%expressing intent to acquire either a smartwatch or fitness monitor, according to research from Accenture.

The online survey, conducted with 24,000 consumers across 24 countries, found that only 12% of consumers were interested in purchasing a smartwatch or fitness tracker in 2015.

However, 40% of respondents would acquire a fitness tracker in the next five years. Similarly, 41% said they would eventually pick up a smartwatch.

These findings accompanied a general decline in planned purchases of traditional technology. Smartphones, tablets and HDTVs saw a four, six and eight per cent decrease in demand from 2013.

Accenture, managing director of communications, media and technology practice, John Curran, attributed the fall in interest for traditional technology such as smartphones and TVs to the rise in prominence of internet-of-things (IoT) gadgetry.

For the full story, click here. 




Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]