Here at B&T we love nothing more than reporting on the latest industry trends and accompanying new technologies.
So when this YouTube clip arrived of a young man enthralled in adland’s latest, shiny gadget – virtual reality – we simply had to share.
As anyone who’s had a VR experience, in most parts it simply makes you want to throw-up from motion sickness all the while feeling a bit of an A-grade fool as you grope hopelessly in the dark.
Sadly, not this exponent of marketing’s future. We’re not entirely sure where the young chap is (although it appears to be a Microsoft convention) or the extent of his concussion; however, one thing’s for sure, the technology might still be shy of being called “perfected” just yet.