Vogue Italia Ditches Photoshoots To Highlight The Industry’s Huge Environmental Footprint

Vogue Italia Ditches Photoshoots To Highlight The Industry’s Huge Environmental Footprint
SHARE
THIS



One of the world’s most glamorous fashion magazines, Vogue Italia, has ditched all photography for its first 2020 issue to do its bit for global warming and sustainability.

The magazine’s January edition has been put together “without travelling, shipping clothes or polluting in any way” in an effort to counteract the “significant environmental impact associated with publishing a fashion magazine”.

Instead, the magazine’s editors have simply decided to illustrate all the issue’s imagery and fashion shoots.

Editor-in-chief Emanuele Farneti said it was the first time in the fabled title’s history that it had gone photo-free.

In his ed’s letter, Farneti said: “In the global debate on sustainability and the values that Vogue has pledged to promote over the next decade … there is one aspect that is particularly dear to me: intellectual honesty. In our case, this means admitting that there is a significant environmental impact associated with publishing a fashion magazine.”

To highlight the damage a single magazine can have on the planet, Farneti revealed that Vogue’s September issue required the efforts of 150 people, 20 flights, at least a dozen train journeys; not to mention all the paper and ink. Farneti added that the use of plastic and electricity, as well as food waste of the eight photo stories within the magazine, were all factors to the decision to make an environmentally conscious January edition.

Not only has the issue dispensed with photography, but it also aims to draw attention to recycling fashion and reducing waste in the garment industry.

The magazine will feature eight different illustrated covers from artists including David Salle, Vanessa Beecroft, Cassi Namoda, Milo Manara, Delphine Desane, Paolo Ventura and Yoshitaka Amano.

Models were styled in Gucci and then drawn by each respective artist. Better still, the money saved will go towards restoring Venice’s Querini Stampalia Onlus – a student foundation that was severely damaged by the city’s floods in November.

Vogue’s publisher, Condé Nast, has also announced it will only use compostable plastic to wrap its magazines going forward.

 

 

 

 

 

 

 

 

 

 

Please login with linkedin to comment

Environment magazines Vogue Italia

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]