Following the significant success of VCTV by Vodka Cruiser in 2016, Asahi Premium Beverages, The Story Lab and Vizeum have teamed up again for a second season of the show.
The six-part talk show, broadcast exclusively on Facebook and created for Vodka Cruiser, has again been directed and developed by The Story Lab and Vizeum with a view of driving brand exposure, consideration and sales amongst the alcohol brand’s Millennial audience.
The show is designed to create a two-way conversation with Vodka Cruisers core audience through creating meaningful content which interests them.
Featuring influencers and bloggers Lisa Clark and Jake Rich as hosts for the new season, each of the six weekly episodes will explore topics such as romance, connectedness and individuality alongside a line-up of topical influencers including Art Simone, DJ Tigerlily and Jayden Rodrigues.
Inspired by the familiar TV format but with the Millennial audience in mind, episodes are designed to be viewed through social media, thus being short, snappy and in two distinct parts for ease of viewing and sharing.
Working closely with Vizeum on strategy and distribution, The Story Lab has designed content for targeted social amplification on Facebook, Instagram and Instagram Stories, Snapchat and YouTube, as well as the hosts’ and guests’ owned channels.
Jules Lau, group strategy director at The Story Lab, said: “Hot off the heels of VCTV for Vodka Cruiser season one, we’ve been extremely excited to reunite with Asahi Premium Beverages and Vizeum for a second season.
“Our combination of strong creative and content planning smarts has created a best-in-class branded entertainment format that’s made for the Vodka Cruiser audience just in time for summer.”
Michael Edmonds, general manager of marketing at Asahi Premium Beverages, said: “We are thrilled with VCTV season two and the evolved offering created by The Story Lab building on last year’s success.
“The team have really captured what our audience want to see and created a slick and visually appealing campaign for the Vodka Cruiser brand.”