Outdoor media company VMO has announced a partnership with QICGRE, the real estate division of QIC.

From 1 November 2019, VMO will be the exclusive large-format advertising partner for six high profile retail destinations within the QIC portfolio.

The partnership will see VMO strengthening their retail offering with the addition of nine large-format digital screens in locations throughout the Gold Coast, Canberra and Melbourne.

The news comes after VMO recently announced that it was building six large-format atrium retail sites in Melbourne’s Epping, Werribee and Forest Hill.

Val Morgan Group DEO Dan Hill said: “A key focus for the year has been to grow our retail offering, particularly our LED large-format screen proposition. The addition of QIC extends VMO’s presence into key shopping destinations across Australia.

“These screens are strategically placed in high-dwell locations and in close proximity to leading supermarkets, guaranteed to capture attention and drive engagement.”

Paul Butler, managing director of VMO, added: “Large-format screens are great for impact and elevating brand status. Across the six centres, the new screens are in high-dwell areas such as food courts and main thoroughfares.

“Our most recent consumer research study, Moments that Matter, has validated that screens positioned in high-traffic, visible areas are great for ad recall and driving action – results we pride ourselves on delivering for clients across all categories.”