B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: VMO Partners With Real Estate Firm QICGRE To Upsize Its Network
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > VMO Partners With Real Estate Firm QICGRE To Upsize Its Network
AdvertisingMedia

VMO Partners With Real Estate Firm QICGRE To Upsize Its Network

Staff Writers
Published on: 27th November 2018 at 9:28 AM
Staff Writers
Share
2 Min Read
SHARE

Outdoor media company VMO has announced a partnership with QICGRE, the real estate division of QIC.

From 1 November 2019, VMO will be the exclusive large-format advertising partner for six high profile retail destinations within the QIC portfolio.

The partnership will see VMO strengthening their retail offering with the addition of nine large-format digital screens in locations throughout the Gold Coast, Canberra and Melbourne.

The news comes after VMO recently announced that it was building six large-format atrium retail sites in Melbourne’s Epping, Werribee and Forest Hill.

Val Morgan Group DEO Dan Hill said: “A key focus for the year has been to grow our retail offering, particularly our LED large-format screen proposition. The addition of QIC extends VMO’s presence into key shopping destinations across Australia.

“These screens are strategically placed in high-dwell locations and in close proximity to leading supermarkets, guaranteed to capture attention and drive engagement.”

Paul Butler, managing director of VMO, added: “Large-format screens are great for impact and elevating brand status. Across the six centres, the new screens are in high-dwell areas such as food courts and main thoroughfares.

“Our most recent consumer research study, Moments that Matter, has validated that screens positioned in high-traffic, visible areas are great for ad recall and driving action – results we pride ourselves on delivering for clients across all categories.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: QICGRE, vmo
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?