VMLY&R Appoints Charmaine Griffith As Director Of Marketing & Business Development

VMLY&R Appoints Charmaine Griffith As Director Of Marketing & Business Development

WPP’s VMLY&R has announced the appointment of Charmaine Griffith as director of marketing and business development.

Griffith will play an integral role in delivering VMLY&R’s strategic positioning – creating Connected Brands. She will oversee business development in Melbourne and Sydney and ensure a culture of continuous improvement is embedded within the agency to enhance the client experience.

Griffith previously worked at PwC’s CMO Advisory. Here, she advised commercial clients, as well as State and Federal Government departments, on the procurement of media and creative services. Prior to this, Charmaine worked at IPG and OMD in media strategy and buying roles.

Giffith’s appointment is the latest in a series of moves across VMLY&R Australia and New Zealand’s leadership team, including the recent appointment of CEO Thomas Tearle and managing director Sarah Bailey.

With VMLY&R recent wins and increased remits across Defence Force Recruiting, Ford, Chevron and Destination NSW among others, Griffith will ensure that, alongside the leadership team, the current momentum of the agency continues into the future.

Commenting on this appointment Sarah Bailey said: “We are so excited to welcome Charmaine into the fold. This appointment signals another step forward in a new era for VMLY&R, as we connect regional leadership across Melbourne and Sydney offices.

“Charmaine’s marketing and advertising strategic advisory experience will ensure that we continue to meet the needs of our long-term business relationships with clients across the region, while also discovering new and innovative ways to differentiate within the market.”

Griffith added: “After a stint in consulting, it’s great to be returning home, and to a world-class agency. My previous expierence at PwC has enabled me to form a uniquely candid understanding of the current state of advertising services on offer in Australia, and where there are opportunities to differentiate and better meet the needs of the market. I’m excited to tap into this knowledge to as we embark on a new era for the agency.”




Please login with linkedin to comment

Charmaine Griffith VMLY&R

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]