Dentsu Aegis Network-owned agency Vizeum has got its year off to a winning start, having been appointed Macquarie University’s marketing communications agency of choice.

Working in partnership with Vizeum in 2018, Macquarie University will be shining a light on how its approach to research, learning and teaching, driven and lived by staff and students, positively impacts the world.

Elizabeth Horbach, chief marketing officer at Macquarie University, said: “The Vizeum team impressed us with their strategic thinking, holistic view of the consumer journey and passion for the university.”

Vizeum Sydney managing director Stephen Deane said: “We’re delighted to partner with Macquarie University as they seek to strengthen their brand in an exciting and evolving category.