Dentsu Aegis Network-owned agency Vizeum has got its year off to a winning start, having been appointed Macquarie University’s marketing communications agency of choice.

Working in partnership with Vizeum in 2018, Macquarie University will be shining a light on how its approach to research, learning and teaching, driven and lived by staff and students, positively impacts the world.

Elizabeth Horbach, chief marketing officer at Macquarie University, said: “The Vizeum team impressed us with their strategic thinking, holistic view of the consumer journey and passion for the university.”

Vizeum Sydney managing director Stephen Deane said: “We’re delighted to partner with Macquarie University as they seek to strengthen their brand in an exciting and evolving category.

“We look forward to working with the team and agency partners to connect the bold brand strategy, creative and customer experience for greater impact.”