Experienced ZenithOptimedia group investment director Jodi Fraser has been appointed to the position of commercial director, VivaKi Exchange. Fraser’s career spans 14 years in the media and communications industry and includes her role as group investment director at Bohemia, where she directed the agency’s overarching strategy and media sponsorships.

In her new role, Fraser will work closely with the VivaKi OS team headed up by Lynne Chealander, and will oversee the Exchange team’s media partnerships, tracking and trends.

Andrew Joannou will join Fraser’s team as a senior analyst. Joannou leaves MediaVest where he worked with the client team on the Network Ten account.

His experience as an international trading analyst has helped Joannou inform media planning and buying decisions for companies including Go Energy, Australian Power and Gas, Merrill Lynch, Statoil and EDF Energy in his 13 years in the business.

Head of VivaKi exchange Sarah Keith said: “We are proud to welcome Jodi and Andrew to VivaKi team. They are both confident and passionate explorers who can help us deliver the ideas, offerings and solutions that will enable us to scale Publicis Groupe’s paid media, ad tech and data power to benefit clients.

“VivaKi’s talent is what differentiates us. We are building our team to support agency clients with the best insightful market intelligence, price benchmarking and deal management experience in the industry.”