Visual Search Company TRENDii Launches Privacy-First, Cookie-Free Advertising Solution For eCommerce Businesses
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world.
TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop.
“We believe good advertising should be done in a way that is non-intrusive and respects the consumer, whilst also delivering massive scale for brands and high revenues for publishers. Contextual advertising has historically been hard to achieve at scale, but TRENDii delivers an industry first—product ads that are targeted to and match specific content automatically,” said Aaron Woolf, CEO/founder at TRENDii (pictured).
“This gives consumers a better content and advertising experience; brands new, high-value customers; and publishers stronger and new revenue streams.”
Features and benefits of TRENDii Ads include:
- Providing consumers with highly-relevant, engaging and personalised advertising experiences
- Using an advanced and proprietary AI system that matches your products to relevant content and alerts consumers of your product at the moment they are inspired to shop
- A focus on transparency, meaning no cookies or user data is needed for success
- Targeting top of funnel shoppers and optimising towards your acquisition goals
- It’s highly scalable in nature
The death of the third-party cookie, iOS 14.5 IDFA updates, and the fast growing concern for user privacy are forcing retailers to find alternative ways to effectively advertise to both new and existing customers; whilst leaving publishers concerned about how they will be able to effectively monetise their traffic.
“We are at the beginning of establishing the new building blocks of digital advertising and the foundation of this is how to remain relevant in the privacy era. As cookie value depreciates and we find paths through mobile privacy changes, we see the next few years playing out in a number of ways,” said Matthew Crook, head of strategic development at Nunn Media.
“One of the pillars of growth that we envisage is the rise of contextual relevance through smart AI. It’s encouraging to see TRENDii Ads being one of the first solutions in the market to tackle this area.”
For more information on TRENDii Ads, visit https://business.trendii.com/brands-retailers/advertising
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