A first of its kind for the industry and Australia, email marketing provider Vision6 is breaking the mould and tempting agencies with the launch of a new campaign.

Taking a leveraged approach, Vision6 is offering any agencies that switch their clients over to it will earn 100 per cent of those clients’ spend for the next six months.

Mathew Myers, CEO and co-founder of Vision6, said the offer wasn’t a trick or gimmick.

“It’s our renewed way of design thinking and tackling the endless question of ‘how do companies grow in what is a globally competitive market?” he said.

Vision6 agency manager Matt Wynn (pictured above) said: “Whilst the program was set up to help agencies immediately grow their top-line revenue, we’ve found that some are already using the offer to win new clients by giving them six months free usage on the platform.

“In one case, an agency has already saved their client $18,000 while retaining them for other value-add services.”

Having been at the helm for 17 years, Myers has seen the evolution of email marketing and the growth of Vision6 from what started as a two-person team to a company based in Brisbane and operating in markets overseas, including the US.

“Vision6 is proudly Australian, and that includes keeping all infrastructure and data in Australia,” he said.

“We’ve seen the growth of email marketing from the beginning and we continue to create waves by launching more ambitious marketing campaigns like this one.”

“When the agency switching campaign first launched earlier this month, some of our agency customers thought it was a bit of a joke – it’s too good to be true.

“Our vision is to keep pushing the envelope – whether that has a letter in it or can be measured by click through rates.

“We’re turning our attention to growth by launching bold campaigns that put the customer first, giving them the benefits and empowering them to get the best from their email marketing, and we’re only just getting started.”