Aussie personal training network Vision Personal Training has announced it has appointed Filtered Media as its brand storytelling agency.

The new business win will see Filtered Media focus on public relations, social media and video content designed with new Vision franchise owners and personal trainers in mind.

Andrew Simmons (pictured above), CEO of Vision Personal Training, said he was impressed by the integrated capabilities of Filtered Media and its experience in the health and wellness space.

“Every person we met at Filtered Media shared a sense of passion and authenticity,” he said.

“Having founded Vision 18 years ago, I’m personally invested in having the right people and partnerships in place to expand our network of studios, and keep attracting the best personal trainers.

“I’m excited to have Filtered Media on board as a strategic and creative addition to our marketing team.”

Heather Jones, managing director at Filtered Media, said: “I’m a personal fan of Vision, having done both the group and personal training programs at my local studio for many years.

“It’s a privilege to apply our experience in the health and wellness sector to representing Vision on a professional level now. They have a brilliant story to tell, and we’re thrilled to be chosen to get it out there.”