Virgin Australia has appointed Kristy Meudell as its new head of consumer PR and social. In this role, Kristy will be responsible for evolving the consumer communications strategy across earned and social channels to drive commercial outcomes for both the airline and Velocity program.
Highly regarded as a PR and Communications leader in the travel and tourism industry, Kristy has over 15 years’ experience developing integrated PR and communications strategies for some of the world’s leading destinations and events including California, Las Vegas, Rocky Mountaineer, New South Wales and Vivid Sydney.
Kristy joins Virgin Australia from her most recent role as the director – PR, influencers and visiting media at Destination NSW.
Throughout her career, Kristy has built a reputation for delivering clever and creative campaigns and activations that drive brand fame and enhance brand visibility through media and social coverage. Her leadership in fostering integrated communications strategies has led to significant results across both traditional and digital platforms.
Kristy will work closely with Virgin Australia’s marketing and communications teams, playing a key role in shaping the future of consumer engagement and solidifying Virgin Australia’s mission to be Australia’s most loved airline.
Virgin Australia chief marketing officer, Libby Minogue, said she was thrilled to welcome Kristy to the team at such an exciting time of growth for the airline.
“We are excited to welcome Kristy to Virgin Australia at such a pivotal time for the airline. Her track record of producing innovative PR and social strategies that captivate consumers aligns perfectly with our vision as we continue to enhance the Virgin Australia experience,” Minogue said.
“I am excited to join Virgin Australia and be part of a team with such a strong commitment to customer excellence and innovation,” said Meudell. “I look forward to contributing to the brand’s next chapter and creating memorable experiences for Virgin Australia’s loyal passengers”.
