While something going ‘viral’ – for the right reasons – has marketers salivating, it’s not easily achieved.
However, production company The Woolshed Co. recently revealed the results of a two year long experiment that saw eight different pieces of content go ‘viral’ – dominating media headlines and garnering millions of views. All videos turned out to be fake. It was all a ruse.
https://www.youtube.com/watch?v=ccENfRThXOk&feature=youtu.be
Dave Christison, managing director said it was a social experiment to explore ‘new media’.
“We set out to better understand exactly how to create short-form, highly shareable, snackable’ content, that is capable of reaching worldwide mass audiences, without the luxury of pricey media buys, ad campaigns, publicity strategies or distribution deals,” he said.
“We learned what worked, what didn’t, and what are absolute ‘must haves’ for any viral marketing campaign. Whether the story went for twenty seconds or two minutes, we aimed to take audiences on a ride that may shock them, make them laugh, make them cringe, but most importantly entertained them, no matter how brief, and no matter how questionable,” Christison added.
Check out all the videos below and their results – you may have seem some of them before.
Man Fights off great white shark
Release Date: June, 2014
Online Views: 40.6 million+
YouTube Channel: Terry Tufferson
Crazy guy and tornado
Release Date: August, 2014
Online Views: 15.2 million+
YouTube Channel: Terry Tufferson
Selfie Stick fight
Release Date: July, 2015
Online Views: 21.4 million+
YouTube Channel: Terry Tufferson
Stormtrooper falling down stairs
Release Date: August, 2015
Online Views: 6.8 million+
YouTube Channel: Terry Tufferson
GoPro falls into dance pit
Release Date: September, 2015
Online Views: 3.8 million+
YouTube Channel: Terry Tufferson
Lightning Misses girl
Release Date: February, 2016
Online Views: 58.9 million+
YouTube Channel: Frank DeMayo
Snowboarder chased by bear
Release Date: April, 2016
Online Views: 34.4 million+
YouTube Channel: Kelly Murphy
A lion’s revenge
Release Date: June, 2016
Online Views: 11.6 million+
YouTube Channel: Terry Tufferson
