Village Roadshow’s Edge Takes Digital Promotions To Asia

Village Roadshow’s Edge Takes Digital Promotions To Asia

Village Roadshow’s incentive technology business, Edge, has launched in Southeast Asia, marking its first international foray.

Located in Singapore, the new Asian branch will serve as a central hub from which Edge will service the wider region via its cloud-based promotional platforms and global network of reward partners.

Edge’s new Asian operation has attracted the likes of Intel, Microsoft Asia and Treasury Wine signing on for campaigns.

Fergus Koochew (pictured above), managing director at Edge, said the expansion into Asia was initially conceived to support existing clients, but now local brands have been drawn to the platform.

“Finding ways to drive engagement and retention is critical for any brand looking to gain a foothold in Asia, and we’re confident the great work done in Australia, along with our highly successful technology platform, can be adapted effectively in the Asian market,” he said.

“Edge helps conceive the promotion and then facilitate and manage the promotional platform and entry mechanic, source engaging rewards, insure the promotion, and ensure compliance with local laws.”




Please login with linkedin to comment

digital promotions Edge village roadshow

Latest News

Cannes In Cairns 2024 Agenda Revealed!
  • B&T Exclusive

Cannes In Cairns 2024 Agenda Revealed!

An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]

Cannes In Cairns Early Bird Ticket Prices Ending Soon!
  • B&T Exclusive

Cannes In Cairns Early Bird Ticket Prices Ending Soon!

Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries
  • Campaigns

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries

To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]