Publicis Media agency Zenith has appointed Vikki Pearce as its head of digital in Melbourne, where she will be responsible for the company’s digital vision.
Pearce commences in her role in April and will report into the agency’s national head of digital and data, Joshua Lee.
“I’ve known and worked with Vikki for a number of years now, and I am incredibly excited that she’s joining Zenith to lead our Melbourne digital team,” Lee said.
“Her wealth of experience and digital leadership within the programmatic and ad tech space is essential for our clients in an increasingly complex landscape.”
Pearce most recently worked as a programmatic strategy consultant at Interplay Media, and she has held various digital leadership roles at dentsu, including head of programmatic and commercial, and as Amnet’s head of commercial and programmatic investment in ANZ.
She brings to Zenith over 15 years of digital experience.
“It’s exciting to work alongside such a fantastic and talented team of people, and I am very much looking forward to helping deliver the digital vision for our clients and the broader business,” Pearce said.