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B&T > Media > How To Actually Convert Consumer Interest
Media

How To Actually Convert Consumer Interest

Staff Writers
Published on: 30th January 2015 at 9:14 AM
Staff Writers
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Capturing your customers’ attention is difficult enough, but staying at the front of their mind to actually get them to buy a product can be the difference between a purchase and a missed opportunity.

Making sure a consumer’s search efforts match the ads served on their social media channels is an unobtrusive way of keeping the attention on your brand.

This video from digital marketing tech company Kenshoo explains how brands can leverage the intersection between search and social to turn your advertising into sales.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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