Capturing your customers’ attention is difficult enough, but staying at the front of their mind to actually get them to buy a product can be the difference between a purchase and a missed opportunity.

Making sure a consumer’s search efforts match the ads served on their social media channels is an unobtrusive way of keeping the attention on your brand.

This video from digital marketing tech company Kenshoo explains how brands can leverage the intersection between search and social to turn your advertising into sales.