VidCon, the world’s largest celebration of online video and digital creators, has announced the return of VidCon Australia 2019 at Melbourne’s Convention and Exhibition Centre, from the 19^th-22^nd September.

Celebrating all things video, social media and YouTube, the announcement follows the huge success of the first ever VidCon London earlier this year, and preludes the 10^th VidCon US set to take place in July.

Co-founded by brothers Hank and John Green, VidCon expanded into Australia in 2017 and will return for its third year to host the very best in global and local industry, creator and social media talent all under one roof.

This year’s lineup already boasts over 40 million combined YouTube followers, including leading names Georgia Productions, JaidenAnimations, Draw with Jazza, TheOdd1sOut, Maaz [The Amaazing], alongside US vlogger star Eva Gutowski [MyLifeAsEva].

Attendees at this year’s event can expect a host of creative, practical and informative content from the industry’s leading innovators.

Ticket options are divided into three signature tracks for purchasers, providing tailored programming suited to their specific interests:

• Community Track: For the online video fans. Attendees will be granted exclusive access to leading fan-favourite creators, including live performances, creative workshops, Q&As and a chance to meet the video stars in person.
• Creator Track: For the video creators themselves, the event will provide expert insights into video production, how to grow and monetise social channels efficiently, and tips to build their channels as a brand via workshops, panel discussions and keynotes.
• Industry Track: For the industry executives, VidCon AU delivers an invaluable networking opportunity and is a leading resource to learn tips on the trade from experts – including, how to build online communities, must-know trends on the horizon, best practices in video advertising and advice on how to reach the highly coveted Gen Z and millennial audience in APAC.

Additional details on new programming, speakers, activations, events, parties and further creators set to attend will be announced in due course.

VidCon general manager, Jim Louderback said: “VidCon has established itself as a pioneer in online video.

“We bring together a unique blend of industry innovators, breakthrough new products and platforms, and a discussion of the strategic imperatives driving this industry forward.

“VidCon is the only place for fans to connect with world-class talent in an environment designed to optimize both creativity and innovation.

“Welcoming VidCon Australia back for its third year is a pivotal highlight for us.

“Australia is one of the fastest growing online video markets in the world and it’s crucial for us to help shape the future of digital content in this exciting market.”

VidCon Australia made its debut in 2017 and has since welcomed thousands of leading content creators and fans through the door, for an immersion in first class video content, masterclasses in creative execution, industry learning and networking.

Around the world, VidCon US will celebrate its 10^th anniversary this year, while this year also saw the first ever VidCon London takes place at ExCeL London in February.

Louderback added: “The 2018 VidCon Australia lineup was truly world class.

“It was an incredible blend of established and emerging innovators, trend-setting industry leaders and mega-fans all in one hub.

“As we move into our third year, we’re working hard to make sure this event is bigger and better than ever before.”

He concluded: “We want to set the agenda for the online video industry over the next 12 months, along with focusing on the emerging creators and business leaders that will drive it forward both in Australia and around the world.

“If you watch online video, then you need to attend VidCon.”