Dentsu Aegis Network’s MKTG Australia and the Victoria Racing Club (VRC) have entered into a three-year commercial partnership, making MKTG the exclusive on track LED partner of Flemington Racecourse.
In an industry first partnership, MKTG has invested in 90 metres of permanent, world-class LED systems on the main straight of Flemington Racecourse.
The asset delivers content that enhances patrons’ experiences and creates new ways for VRC partners and brands to engage with audiences on-course and through broadcast, locally and internationally.
For the term of the agreement MKTG will own and operate the asset across every hosted event at Flemington to support the VRC, as well as its commercial and broadcast partners.
MKTG Australia national managing direcotr, Matt Connell said: “We’ve forged a strong relationship with the Victoria Racing Club, and are excited to be formalising things through our new, strategic and commercial partnership.
“MKTG has been at the forefront of innovation through technology in sport in Australia, particularly in major stadiums. To be reinforcing that leadership position at Flemington Racecourse – a globally iconic horse racing venue – makes me very proud indeed.”
VRC executive general manager commercial operations, Nick Addison said: “The VRC is committed to offering racegoers an unrivalled event experience at Flemington Racecourse across the entire racing calendar.
“Through this partnership with MKTG, the VRC has been able to enhance the viewing experience for event attendees, as well as provide our commercial partners with an interactive platform upon which to amplify their brand and activation messaging.
“We look forward to working with MKTG Australia over the next three years.”
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]
It's your Women In Media picture gallery! The perfect way to have a bludge while pretending to do actual work.
Two of Australia’s favourite broadcasters are returning to radio with Murray Wilton and Murray Olds (aka The Two Murrays) set to deliver five hours of news, sport, entertainment, lifestyle and plenty of frivolity over summer weekends on 2GB and 4BC. Their new show launches this Saturday, October 31, and continues on weekends right through until the […]
The Brag Media, Australia’s number one music and entertainment publisher, has today announced it will exclusively represent Australia and New Zealand audiences for Variety. Variety is the most authoritative and trusted source of entertainment business news, reaching an audience of affluent influencers. For 115 years, influential producers, executives and talent in entertainment have turned to […]
Chello has announced three business wins across its business and four new hires to support recent growth. Joining the agency’s roster is ShopifyPlus APAC along with project work with ShopifyPlus North America, Shef, and Raine & Horne’s national brand. These wins complement the agency’s existing LIV by Mirvac and Qudos Bank accounts. ShopifyPlus APAC Marketing […]
MyDeal.com.au made a splash in the online retail sector last week with its successful IPO on the ASX. This week, however, the brand has made waves on television screens nationwide with the release of its lyrical 2020 Christmas campaign for the all-important December quarter, created in partnership with Cyclone Creative Agency. While COVID-19 has affected […]