Victoria Bitter and TRADIE have launched a 13-piece workwear line available at Big W and Mitre 10.
Celebrating the return to onsite work in 2023, the clothing range includes t-shirts, hoodies, jocks and the unmissable Ripstop pants and shorts.
“No longer restricted to tools down, hardworking Australians can now show off their love for VB onsite from sunrise right through to knock-off,” the companies said in a press release.
It also marks the first time that the hardware store has teamed up with a national beer brand.
VB marketing manager, Marc Lord said: “VB’s foray into workwear is a natural fit for the brand which, for generations, has been intrinsically linked to rewarding hard-working tradies in Australia.
“The partnership has been seamless from conception through to production, and we can’t wait to catch-up with our mates at TRADIE and toast the new workwear partnership with a hard-earned beer.”
TRADIE chief executive officer, Ben Goodfellow said: “It’s been exciting working on one of the ‘Aussiest’ collabs ever to bring TRADIE tough workwear to VB’s famed consumer base.
“Light weight and made with Ripstop technology, the workwear pants can handle anything you throw at it making it certain to be a favourite onsite for years to come.”