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Reading: Victoria Bitter And TRADIE Launch 13-Piece Workwear Line
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B&T > Campaigns > Victoria Bitter And TRADIE Launch 13-Piece Workwear Line
Campaigns

Victoria Bitter And TRADIE Launch 13-Piece Workwear Line

Tom Fogden
Published on: 12th January 2023 at 11:58 AM
Tom Fogden
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Victoria Bitter and TRADIE have launched a 13-piece workwear line available at Big W and Mitre 10.

Celebrating the return to onsite work in 2023, the clothing range includes t-shirts, hoodies, jocks and the unmissable Ripstop pants and shorts.

“No longer restricted to tools down, hardworking Australians can now show off their love for VB onsite from sunrise right through to knock-off,” the companies said in a press release.

It also marks the first time that the hardware store has teamed up with a national beer brand.

VB marketing manager, Marc Lord said: “VB’s foray into workwear is a natural fit for the brand which, for generations, has been intrinsically linked to rewarding hard-working tradies in Australia.

“The partnership has been seamless from conception through to production, and we can’t wait to catch-up with our mates at TRADIE and toast the new workwear partnership with a hard-earned beer.”

TRADIE chief executive officer, Ben Goodfellow said: “It’s been exciting working on one of the ‘Aussiest’ collabs ever to bring TRADIE tough workwear to VB’s famed consumer base.

“Light weight and made with Ripstop technology, the workwear pants can handle anything you throw at it making it certain to be a favourite onsite for years to come.”

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TAGGED: tradie, victoria bitter
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Tom Fogden
By Tom Fogden
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Tom is B&T's editor and covers everything that helps brands connect with customers and the agencies and brands behind the work. He'll also take any opportunity to grab a mic and get in front of the camera. Before joining B&T, Tom spent many long years in dreary London covering technology for Which? and Tech.co, the automotive industry for Auto Futures and occasionally moonlighting as a music journalist for Notion and Euphoria.

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