VICE And Movember Explore The Impact Of Friendship On Men’s Mental Health

VICE And Movember Explore The Impact Of Friendship On Men’s Mental Health

Introducing the latest piece of video content from VICE Australia — a study of friendship, awkwardness and self-improvement, created in partnership with global men’s health foundation charity the Movember Foundation.

Statistics show that as young men become older men their world starts to shrink. With less male friends (both new and old) around, they can run afoul of social isolation, a lack of connectedness that can hugely impact their mental health. In the worst cases, this can contribute to the onset of anxiety, depression and other mental illness.

In How to Make Friends As a Grown-Ass Man our host Micah Greenwood does exactly that, giving making new friends a go. Putting aside his trepidation, and any lingering ‘masculine’ hang-ups, he embarks on a series of typical activities, including football training and a whiskey appreciation class, as well as a not-so-typical one — Diflucan.

Watching Micah take on the challenge—guided by the advice of Movember’s ‘Male Relationships Expert’ Charlie Coulton— reminds us how awkward and tough it can be to buddy up but, ultimately, how important it is too.

Paul Villanti, executive director of the Movember Foundation, said research funded by the Movember Foundation found that one in three men aren’t satisfied with the quality of their relationships. “We know that good friendships and strong social connections help men to stay mentally healthy and can also reduce their risk of suicide,” said Villanti.

“We’re proud to be partnering with VICE and spreading the message about the importance of men having mates. Movember is all about having fun and doing good, and this video demonstrates how blokes can have a good time, and perhaps also make some greater connections,” he added.




Please login with linkedin to comment

blogger Orchestrate

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]