B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: ViacomCBS’s Liz Baldwin Promoted To Senior Vice President, Head Of Streaming
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > ViacomCBS’s Liz Baldwin Promoted To Senior Vice President, Head Of Streaming
Media

ViacomCBS’s Liz Baldwin Promoted To Senior Vice President, Head Of Streaming

Staff Writers
Published on: 23rd July 2021 at 8:57 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

ViacomCBS Australia and New Zealand has announced the appointment of Liz Baldwin as senior vice president, head of streaming, effective immediately.

Baldwin was previously general manager, digital, a role she has held since February 2016 and was responsible for the company’s digital strategy including the live streaming and on demand service 10 Play.

She joined Network 10 in March 2015 as digital executive producer. In the newly created role, Liz will continue to oversee the digital business for 10 Play, but also manage the digital strategy for the new streaming service Paramount+.

She will continue to lead ViacomCBS’ growing digital and streaming team. Baldwin will report directly to chief operating and commercial officer and executive vice president of ViacomCBS Australia and New Zealand, Jarrod Villani.

Villani said: “Liz is one of the best and brightest digital media executives in Australia, with extensive experience in strategy, content and technology. Our digital media business has seen significant growth under Liz’s direction and leadership. She is the ideal person to lead the digital strategy for ViacomCBS in Australia and New Zealand as we continue to enhance our streaming offerings on 10 Play and soon to be launched SVOD service Paramount+.”

Beverley McGarvey, chief content officer and executive vice president, ViacomCBS Australia and New Zealand, added: “Liz has made an important and valuable contribution to our digital strategy over the last few years and I am delighted she has agreed to lead the streaming strategy for Paramount+.”

Baldwin said: “I am thrilled to be adding Paramount+ to my responsibilities. I am elated to be leading an enthusiastic and committed team who are working fervently and passionately towards the launch of Paramount+. There are many exciting opportunities that lie ahead, and I am committed to growing our digital business across 10 Play, 10 Speaks and Paramount+.”

In late 2020, Baldwin was instrumental in rolling out a world-class unified app experience of 10 Play, resulting in both seamless viewing for users and sharpening data opportunities for advertisers including its Premium Pause and Curated Carousel products.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 10 viacomcbs, Liz Baldwin
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Tom Goodwin: “The Whole Industry Is Spectacularly Wrong In Everything It’s Doing”
15/07/2025
Cymbal Agency Appoints Christa Muller As Senior Account Manager
15/07/2025
Youfoodz Spotlights Ready-To-Eat Meals In First Work From Saatchi & Saatchi
15/07/2025
Rhonda’s Recipe for Murder: Netflix Eyes Mandy McElhinney For ‘Mushroom Killer’ Role
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?