Victoria Bitter and Weber have launched the VB-branded BBQ just in time for Summer.
The two iconic brands of Aussie Summer have realised that after a hard day’s work there’s nothing better than a big cold beer and a sizzling BBQ.
So why not join forces and make the iconic Summer BBQ.
Victoria Bitter’s Marketing Director, Hayden Turner said: “We are excited to partner with another cult brand like Weber, which has a significant presence around the globe.
“Weber and VB hope this new product brings people together this Summer to enjoy that money can’t buy knock-off feeling.
“Weber fans are just as passionate as our fans, which is why we can’t wait to see their reactions to this new product.”
Daniel Pike, National Marketing Manager AuNZ for Weber added: “Weber, like VB, is a much-loved brand that has shaped the Australian backyard entertaining landscape for many years.
“Our iconic Weber Kettle is the cornerstone of our brand and has been the centrepiece of thousands of delicious meals and moments with family and friends since 1978.
“We feel this product was the perfect fit for a collaboration between our two brands, and I am sure it will strike a chord with fans of both VB and Weber across the country.”
The VB x Weber barbecue is the same model as the Original Kettle Premium Charcoal Barbecue 57 cm from the Weber Kettle Range.
The Victoria Bitter x Weber is available now exclusively at victoriabitter.com.au and is $479.00 AUD.
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