B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: “Vaseline Needs Jesus!” Brand Unveils Very NSFW Campaign & People Are Very, Very Confused
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > “Vaseline Needs Jesus!” Brand Unveils Very NSFW Campaign & People Are Very, Very Confused
Campaigns

“Vaseline Needs Jesus!” Brand Unveils Very NSFW Campaign & People Are Very, Very Confused

Staff Writers
Published on: 13th July 2023 at 10:51 AM
Staff Writers
Share
3 Min Read
SHARE

[B&T warns this article contains adult themes.] A social media campaign by petroleum jelly brand Vaseline has gone viral due to its sexually ambiguous and possibly hilarious messaging.

On Monday the brand posted a meme to Twitter that featured two donuts side-by-side, one glazed and the other not, with the messaging, “Before slugging. After slugging.”

The donuts looked very similar to a part of the human anatomy and the glaze play soon had millions of people Googling to see what sort of deviant sexual practice slugging was.

Well, before you immediately jump to any conclusion that it involves the rectum, it is, in fact, a new Korean beauty trend that sees people covering their faces in a thin layer of an occlusive agent – like Vaseline – before going to bed at night for brighter, shinier skin.

Apparently, none other than Hailey Bieber is a massive slugging aficionado and the practice has become all the rage with the Gen Z crowd.

Vaseline’s apparent double entendre has so far garnered more than 5.5 million views on Twitter.

That glazed glow that only slugging can create. ✨ All you need is Vaseline Healing Jelly. #Vaseline #Slugging pic.twitter.com/QHy2HHW0or

— Vaseline (@VaselineBrand) July 10, 2023

As was probably intended, people are now suggesting the ad has a wholly more salacious message in it, inferring Vaselining the anus for sexual intercourse. As one person pointed out in the tweet below:

When pressed about the ad’s apparent hidden and far more raunchy messaging, Vaseline tweeted in response: “Y’all, we were talking about skincare. Thanks for making this weird.”

And weird it soon became. Social media users soon piling in on the joke/double entendre.

“This is all too much for me,” “Good lord 😳,” and “WTF is slugging?” Others took a more lighthearted approach, injecting humour into the situation: “Vaseline Needs Jesus” and “Who approved this?”

Still, Vaseline is managing to ride the wave and the once dowdy brand and is having new life breathed into it via a host of beauty bloggers and influencers espousing the slugging trend. And if Hailey Bieber’s doing it, then you know you’re on a winner.

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Vaseline
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Agency Scorecard: Special
09/07/2025
Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?