Tint-a-Car have launched a new campaign to promote home window tinting via TRP.
The campaign is spearheaded by a 30-second spot that sees two vampires provide a glowing testimonial of Tint-a-Car’s home window tinting.
View the 30 second spot HERE.
View the 15 second spot HERE.
MotorOne head of marketing, Tim Thorne, said: “Home (and Office) tinting is a generous slice of the Tint-a-Car market and with spiralling energy costs likely to affect homeowners in the hip pocket for years to come. Our primary task with this campaign is to trade off the Tint-a-Car brand and encourage people to consider tinting their homes. We wanted to be noticed and have the message remembered that Tint-a-Car’s home window tinting offers the genuine benefits of sun, heat and privacy protection. What could be more perfect then, than making Dracula the hero of the spot? We couldn’t be happier with the creative.”
TRP head of strategy, Kyle Ross, added: “With a growing market for home window tinting, the brief represented an amazing opportunity for Tint-a-Car to use creativity to drive real commercial change. Avoiding the sun’s nasty glare can be a real issue for some home owners. So, it was only natural that Dracula would provide the ideal testimonial to drive Tint-a-Car’s proposition home in a memorable way.”
The integrated campaign is now live across free-to-air TV, online video, and social media nationally.
TRP are an independent creative + media agency who work with brands on a mission to create radical change. TRP clients include Honda MPE, Miele, McLaren Automotive, digiDirect and Melrose Health.
Credits
Client: MotorOne
Head of Marketing: Tim Thorne
General Manager: Warren Koopmans
Creative: TRP Agency
Strategy: Kyle Ross
Creative: John Fazio
Creative: Tom Markovich
Producer: Margaret Hooper
Account Manager: Jasmin Smith
Production Crew
Director/Producer/Editor: Marc Verna
Director of Photography: Andrew Poole
Talent 1: Rik Brown
Talent 2: Alice Howells
Grip/Gaffer: Tom Savige
Best Boy: Roxy Hartirdge
HMUA: Eve Flight & Mia Russell
Wardrobe: Sally Cheng
Production Design: Gemma Baker
Sound Recordist: Alex Wakefield
Runner: Rory Beeforth
Production Assistant: Keegan McLaughlin
Colour Grade: Ted Deacey
Sound Mix: Aaron Darcy
