ALDI has recruited a vampire for its latest TVC in its ‘Like Brands. Only Cheaper’ positioning.

Created by BMF, the vampire explains how much he likes sunscreen, but how he hates the living.

The brand positioning has had a number of TVCs created.

How to keep your hands soft…

…a man with gorgeous flowing hair…

…and the crippling fear of a spoon.

Credits: 

Managing Partner: Stephen McArdle

Executive Creative Director: Cam Blackley

Creative Director: Alex Booker & Philip Sicklinger

Art Director: Patrick Chambers & Alex Booker

Copywriter: Mark Carbone

Planning: Christina Aventi

Director: Jeff Low

Producer: Lucas Jenner

Production Company: Rabbit Content

Post Production: The Editors/White Chocolate

Agency Producer: Mel Herbert

Editor: Bernard Garry

Music & Sound Production: Rumble Studios

DoP: Peter Eastgate

Group Account Director: Jonny Bucknall

Account Director: Aisling Salmaggi

Account Manager: Siena Shuttler & Katie Loverich