ALDI has recruited a vampire for its latest TVC in its ‘Like Brands. Only Cheaper’ positioning.
Created by BMF, the vampire explains how much he likes sunscreen, but how he hates the living.
The brand positioning has had a number of TVCs created.
How to keep your hands soft…
…a man with gorgeous flowing hair…
…and the crippling fear of a spoon.
Managing Partner: Stephen McArdle
Executive Creative Director: Cam Blackley
Creative Director: Alex Booker & Philip Sicklinger
Art Director: Patrick Chambers & Alex Booker
Copywriter: Mark Carbone
Planning: Christina Aventi
Director: Jeff Low
Producer: Lucas Jenner
Production Company: Rabbit Content
Post Production: The Editors/White Chocolate
Agency Producer: Mel Herbert
Editor: Bernard Garry
Music & Sound Production: Rumble Studios
DoP: Peter Eastgate
Group Account Director: Jonny Bucknall
Account Director: Aisling Salmaggi
Account Manager: Siena Shuttler & Katie Loverich