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Reading: Val Morgan Outdoor Teams Up With The Lotto For Halloween
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B&T > Advertising > Val Morgan Outdoor Teams Up With The Lotto For Halloween
Advertising

Val Morgan Outdoor Teams Up With The Lotto For Halloween

Nicolette Onsley
Published on: 22nd October 2015 at 10:23 AM
Nicolette Onsley
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3 Min Read
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Val Morgan Outdoor in partnership with Gold Lotto, TattsLotto, Lotto and X Lotto this week launch a digital out-of-home custom built activation in NSW, VIC, QLD and SA to promote the $20 Million Halloween Superdraw.

Val Morgan Outdoor managing director Anthony Deeble commented: “Interactive, custom designed activations such as this one, fast-track the way advertisers are able to engage audiences. Allowing them to reach their loyal customers in more meaningful ways as well as encourage trial and raise awareness.”

The activation features a stand-alone 55 inch portrait screen incased in custom built, Halloween Superdraw branded housing. The creative features a zombie animated character that invites customers (18 years and over) to play a game of “trick or treat”. The participant rings a doorbell to get a chance at winning an entry into the $20 Million Superdraw.

The doorbell is programmed through Val Morgan Outdoor’s market-leading ad serving system to randomly offer participants a ‘trick’ or a ‘treat’. The algorithm is reset every three minutes so the campaign is truly a game of chance. The ad serving system will also deliver localised content to four different states over the campaign period as well as host a countdown to the draw across the wider Val Morgan Outdoor screen network.

Deeble added: “In the past year, we’ve invested in a market-leading ad serving platform that delivers greater dynamic Local Area Marketing opportunities, demonstrating our commitment to delivering innovative digital solutions that will deepen brand experiences for our clients.”

Each of the four custom built units feature a thermal printer that will print the ‘tricks’ while a Brand Ambassador gives away the ‘treats’ – a ticket into the Superdraw.

Kristin Fairley, brand portfolio manager Tatts Lotteries commented: “We are very excited to be partnering with Val Morgan Outdoor to produce an engaging brand activation to promote our $20 Million Halloween Superdraw and to provide customers with a fun and interactive experience in the retail environment.”

This activation has been the collaborative effort between Val Morgan Outdoor, Carat, Posterscope and GPY&R to play on the themed event of Halloween and tap into an infrequent Lotto audience.

The Halloween Superdraw activation is in market for ten days from Thursday 23 October until Saturday 31 October.

Get in touch for Shopping Centres and times to play “trick or treat”.

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By Nicolette Onsley
I am passionate about powerful marketing. That means I don't stop until a top-quality job is done. My art is in uncovering the real business issue, understanding the target audiences motivation, then developing a strategic marketing plan. With 13 years of media and marketing experience and a fierce curiosity, I am a marketing all rounder. This perfectly places me to lead all things brand, content, research, PR and digital marketing. I love technology and the opportunity it delivers to both brands and consumers. Fast-paced dynamic environments are my thing! I lead a team of four marketers and also lead the content making devision of the VMO business. We make videos for B2B and B2C consumption. I manage all communication for the business including; marketing strategy, content, research as well and advertising and PR.

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