Val Morgan & Event Cinemas Welcome Aussie As New Moonlight Cinema Presenting Partner

Val Morgan & Event Cinemas Welcome Aussie As New Moonlight Cinema Presenting Partner
SHARE
THIS



In a perfect pairing of an iconic Australian brand and a cinema experience that’s cemented in our summer culture, Val Morgan and EVENT Cinemas are delighted to announce Aussie as the new Presenting Partner for Moonlight Cinema.

Kicking off this November and running through to April 2021, Aussie will be part of this iconic outdoor summer experience, now in its 25th year.

After a winter spent largely indoors, Australians will soon be celebrating outdoors when Moonlight Cinema returns in Sydney, Melbourne, Brisbane, Perth, and Adelaide for another summer of picnics, friends, family, and films. Set in idyllic inner-city spots, Moonlight Cinema offers a combination of picturesque parklands, star filled nights and a wide range of content from blockbusters to cult classics, ensuring an iconic summer experience.

It’s an opportunity to kick back in the outdoors with loved ones, enjoy a movie and relish in the summer vibes.

Chief Customer Officer David Smith said, “Aussie is excited to partner with Moonlight Cinema to celebrate Australians being able to get outdoors and socialise with family, friends and loved ones again. Strong family values and the importance of community has been at the heart of the Aussie brand for almost 30 years and this partnership with Moonlight Cinema – which is about bringing people together – is a great fit with our brand.”

“Val Morgan is thrilled to see Aussie come on board as Presenting Partner for Moonlight Cinema. It’s a true partnership between a well-established, trusted brand and one of Australia’s favourite cultural experiences. Moonlight Cinema is a chance to drive strong brand awareness amongst a highly engaged and attentive audience as they come together for a shared social experience under the stars and we look forward to Aussie being a part of this come summer,” said Paul MacGregor, Director of Strategy and Marketing at Val Morgan Group.

As Australia’s favourite quintessential summer activity, Moonlight Cinema allows brands to connect with more consumers for longer, boasting an average of 1.5 hours of preshow dwell time as guests arrive well before the movie to catch-up with friends and family while enjoying food and drinks.

Research from Moonlight has also shown that the outdoor cinema environment draws a highly engaged, sociable audience, with more than 40% of guests attending in groups of three or more. All of which will provide Aussie with the perfect environment to bring their well-established brand experience to life on the ground.

Please login with linkedin to comment

moonlight cinema Val Morgan

Latest News

Spikes Asia Portraits
  • Marketing

Spikes Asia Appoints Jenny Lau As Events Director

Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia.  Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au
  • Media

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au

Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]

Fifth Dimension Expands Executive Leadership Team
  • Marketing

Fifth Dimension Expands Executive Leadership Team

Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO).  As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business
  • Marketing
  • Technology

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business

GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers
  • Technology

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers

Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic
  • Marketing

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic

Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster
  • Marketing

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster

The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown
  • Media

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown

SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]