B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Will Citizen Journalism Trump The Real Thing?
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Will Citizen Journalism Trump The Real Thing?
FeaturedMedia

Will Citizen Journalism Trump The Real Thing?

melina
Published on: 20th April 2015 at 9:53 AM
melina
Share
2 Min Read
SHARE

As the ubiquitous iPhone glow symbolises the revolutionary citizen journalism undercurrent across the globe, news platform Newzulu’s chairman Alexander Hartman foresees broadcast news forever disrupted.

Breaking news has suddenly become a whole lot more democratic.  

Disruptive live streaming platforms such as Hartman’s Newzulu live app, allows any punter on the street with a smartphone to profit from the serendipitous good fortune being on a news scene before a commercial TV network’s sat truck and news crew.

Newzulu contributors are paid for news worthy live streams and videos sold through the firm’s global news wire partners.

“There was a time where the channel 9 news helicopter or a reporter from The Telegraph was first on the scene, now that is almost never the case – there is always someone else there first and that is a massively disruptive change,” Hartman said.

Live stream footage from citizens on the scene save commercial networks five to ten grand a truck roll by reducing the need to send their news crews out to breaking news events.

“The six o’clock evening news is an area networks are still investing between $20-$30 million a year each producing, but the audience has changed – the audience is watching this on their mobile or watching it elsewhere,” Hartman said.

He predicts user generated video content will resonate with audiences much more than the current broadcast news format.

“I think we’re going to move to a time in broadcast news where, what matters most to the audience is that they see something live or very soon after it happened, and that they see it produced without a newsreader adding some other layer to it.

“The audience want to see the raw footage,” Hartman said.

Make sure you grab some tickets for Daze of Disruption in May right here.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Joshua Spanier, Movies, the trade desk
Share

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?