As the ubiquitous iPhone glow symbolises the revolutionary citizen journalism undercurrent across the globe, news platform Newzulu’s chairman Alexander Hartman foresees broadcast news forever disrupted.
Breaking news has suddenly become a whole lot more democratic.
Disruptive live streaming platforms such as Hartman’s Newzulu live app, allows any punter on the street with a smartphone to profit from the serendipitous good fortune being on a news scene before a commercial TV network’s sat truck and news crew.
Newzulu contributors are paid for news worthy live streams and videos sold through the firm’s global news wire partners.
“There was a time where the channel 9 news helicopter or a reporter from The Telegraph was first on the scene, now that is almost never the case – there is always someone else there first and that is a massively disruptive change,” Hartman said.
Live stream footage from citizens on the scene save commercial networks five to ten grand a truck roll by reducing the need to send their news crews out to breaking news events.
“The six o’clock evening news is an area networks are still investing between $20-$30 million a year each producing, but the audience has changed – the audience is watching this on their mobile or watching it elsewhere,” Hartman said.
He predicts user generated video content will resonate with audiences much more than the current broadcast news format.
“I think we’re going to move to a time in broadcast news where, what matters most to the audience is that they see something live or very soon after it happened, and that they see it produced without a newsreader adding some other layer to it.
“The audience want to see the raw footage,” Hartman said.
Make sure you grab some tickets for Daze of Disruption in May right here.
A new player has arrived on the Brisbane scene – and it’s growing fast. Colony is a strategic communications advisory that started in Port Moresby in 2015, working with major Asia-Pacific clients like the Brian Bell Group, Digicel and Puma Energy. To build a greater capacity to support the Port Moresby office and serve these […]
AnalogFolk Group Launches Behavioural Transformation Consultancy, MindWorks Consulting. Focused on delivering improved business outcomes, the consultancy applies behavioural economics to both marketing strategy and organisational design. In a rapidly changing world, companies need to be nimbler than ever before, reading and reacting at pace to changing market conditions, competitor landscapes and customer needs. New technologies […]
Beloved radio personality, Byron Cooke is back on Melbourne breakfast radio, announcing he will host KIIS 101.1 breakfast this morning and will back behind the mic until February when the Jase & Lauren in the Morning show returns. The announcement follows news regular breakfast co-host, Jase Hawkins, is expecting his third baby any day now. “I’ve been mates […]