As the ubiquitous iPhone glow symbolises the revolutionary citizen journalism undercurrent across the globe, news platform Newzulu’s chairman Alexander Hartman foresees broadcast news forever disrupted.
Breaking news has suddenly become a whole lot more democratic.
Disruptive live streaming platforms such as Hartman’s Newzulu live app, allows any punter on the street with a smartphone to profit from the serendipitous good fortune being on a news scene before a commercial TV network’s sat truck and news crew.
Newzulu contributors are paid for news worthy live streams and videos sold through the firm’s global news wire partners.
“There was a time where the channel 9 news helicopter or a reporter from The Telegraph was first on the scene, now that is almost never the case – there is always someone else there first and that is a massively disruptive change,” Hartman said.
Live stream footage from citizens on the scene save commercial networks five to ten grand a truck roll by reducing the need to send their news crews out to breaking news events.
“The six o’clock evening news is an area networks are still investing between $20-$30 million a year each producing, but the audience has changed – the audience is watching this on their mobile or watching it elsewhere,” Hartman said.
He predicts user generated video content will resonate with audiences much more than the current broadcast news format.
“I think we’re going to move to a time in broadcast news where, what matters most to the audience is that they see something live or very soon after it happened, and that they see it produced without a newsreader adding some other layer to it.
“The audience want to see the raw footage,” Hartman said.
Make sure you grab some tickets for Daze of Disruption in May right here.
Global media network Eastern Standard Times had their official launch event on Thursday (23/6) night at the Lucky Kwong restaurant in Sydney’s South Eveleigh, with the focus being placed on how this platform will provide Asian communities in Australia with a greater insight on what they need to know. Editor-in-chief Keshia Hannam, who served as […]
ACT Responsible celebrated 4 Champions for Good from the agency, advertiser, NGO and public sectors who have made an impact in the social and environmental areas and helped improve the world through personal contributions or creative campaigns. “It is not an Award. There is no competition and there is no winner. The goal of this […]
On the third day of the 2022 Cannes Lions International Festival of Creativity, the “Unfiltered History Tour” campaign by VICE Media walked away with yet another Grand Prix, this time in the Social & Influencer Lions. The campaign, which was held in partnership with the British Museum by the Dentsu Creative teams of Mumbai, Bengaluru […]
B&T’s Nancy Hromin is in Cannes and managed to bag a seat at probably this year’s highlight event – an audience with the one-and-only, Paris Hilton! The socialite took to the stage alongside CEO of VaynerX and Vayner Media, Gary Vaynerchuk, and Swan Sit the board director of Edgewell, Novabay and Far Niente. The trio […]
Tech company Google has announced a number of new updates to its News and Search features that will give users greater control and more validated information in the stories they see on their screens. The look of Google News will be changing dramatically, giving way to the side of the screen for a bar that […]
While the marketing industry continues to keep its glaze focused on the South of France and the Cannes Lions International Festival of Creativity, a few thousands of kilometres further away in Manhattan there’s another “festival” going on. NFT.NYC is the biggest conjunction of Web3 artists and investors in the world and by the looks of […]
Now in its 16th year, Future Lions, AKQA’s annual Cannes Lions competition to unearth the next generation of creative talent, has announced the winners and Grand Prix. The awards ceremony is taking place during the iconic Cannes Lions International Festival of Creativity. This year’s Grand Prix winner is Ten Week Tee, the team will now […]