Wunderkind, a leading performance marketing engine that powers personalisation at scale for online brands and retailers, today announced its launch in Australia, establishing its APAC headquarters in Sydney to support its expansion across the region.
The US martech company already has a strong base of local customers including Glue Store, HelloFresh and Uniqlo, and has singled out Australia as a priority growth market, thanks to the exponential acceleration in eCommerce, which is projected to grow by 14 per cent to $69.35B by 2025.
To lead its local operations Jamie Hoey (lead image), previously managing director of digital agency Croud, has been appointed as Wunderkind’s Australian Country Manager. Hoey has been tasked with rapidly scaling Wunderkind’s business in Australia and building the local team, with plans to grow headcount exponentially across sales, customer success and client partnerships in the coming 12 months.
Hoey says the Australian expansion comes at a critical time for online retailers. “I’m delighted to be joining Wunderkind, especially at a time where there’s an enormous opportunity for brands to accelerate their digital growth through owned channels.
Marketers are facing a unique set of challenges right now, with consumer spending predicted to decline, rising advertising costs, and Google’s planned removal of third-party cookies on the horizon in 2024.
By not fully maximising first-party data and owned channels, retailers are leaving up to 10 per cent on the table in missed revenue due to wasted marketing spend and an over reliance on paid channels,” explains Hoey. “Local eCommerce and retail players need a proven revenue channel to drive sustained growth.”
Focusing on opt-in, first-party data and owned channel optimisation, Wunderkind will help Australian retailers realise up to 10 per cent extra online revenue, typically placing among its customers’ top three highest-performing paid marketing channels.
Wunderkind’s proprietary identity technology enables this performance lift by helping retailers unmask hidden traffic and scale high-converting, one-to-one communications.
By converting customers more profitably through owned channels, at scale, Wunderkind’s platform delivers additional US$5 billion in revenue each year for some of the world’s top brands including Uniqlo, HelloFresh and Sonos.
“At Wunderkind, unleashing human individuality is our ‘secret sauce’. We encourage creativity and provide our employees opportunities to contribute, grow and be challenged,” said Hoey. “That’s exactly what I’m looking to continue with our newest headquarters in Sydney.”
Wulfric Light-Wilkinson, Wunderkind general manager international added; “Wunderkind has an ambitious global expansion strategy in place which will see us open three new offices in high priority markets by the end of 2023. Australia has been earmarked as one of these key areas of opportunity, and we’re excited to bring our game-changing performance marketing proposition to this new region.”
Wunderkind has over 800 employees globally across offices in New York, London, Indianapolis, Montreal, Amsterdam – and now, Sydney.
This year, Wunderkind received a 100 per cent rating on the Human Rights Campaign Foundation’s (HRC) 2022 Corporate Equality Index (CEI), making it one of the best places to work for LGBTQ+ equality.
