Urban List Launches ‘Bagnum’, A Limited-Release Cask Wine Collab For Summer

Urban List Launches ‘Bagnum’, A Limited-Release Cask Wine Collab For Summer

Lifestyle publisher Urban List has revealed its latest product collaboration – a limited run of 1.5-litre bagged wines designed for picnicking, with the tag ‘just a lil bit boujee’.

‘Bagnum’ is Urban List’s first product release in the beverage category, blending the publisher’s trademark personality with a drop that supports Australian wine producers and meets consumers’ demand for affordable, quality wines.

For the debut, Urban List has partnered with local producer Sparrow & Vine and online vinyl record and wine distributor Built To Spill Wine to bring the three-varietal range to market.

Urban List’s head of brand experience, Sophia Wilcox, said: “In a phrase, the Bagnum brand is artisan prosciutto wrapped around a twiggy stick. It’s not just bagged wine – it’s bagged wine with personality, embracing luxe Euro summer pours without losing the notes of ‘Straya’.”

Each 1.5-litre Bagnum is packaged in an eco-friendly, easy-to-pour, fast-chilling pouch that has an 80 per cent lower carbon footprint than traditional glass bottles, and is equipped with smart nozzle technology to extend the shelf-life by up to four weeks – bye-bye wasted wine.

The range includes three wine varietals – Bagnum Semillon 2019, Bagnum Nero D’Avola 2020, and Bagnum Sangiovese Rosé 2019 – and is available through the Built To Spill website.

CREDITS

Urban List: Sophia Wilcox, Ellie Healan, Kate Mason, Rebecca Cherote, Ioana Dragnef, Jess Best, Rick Stephens

Inspiration: Millie Gosney

Agency: Groundcrew

Wine: Sparrow & Vine

Distribution: Built To Spill Wine




Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]