Lifestyle publisher Urban List has revealed its latest product collaboration – a limited run of 1.5-litre bagged wines designed for picnicking, with the tag ‘just a lil bit boujee’.
‘Bagnum’ is Urban List’s first product release in the beverage category, blending the publisher’s trademark personality with a drop that supports Australian wine producers and meets consumers’ demand for affordable, quality wines.
For the debut, Urban List has partnered with local producer Sparrow & Vine and online vinyl record and wine distributor Built To Spill Wine to bring the three-varietal range to market.
Urban List’s head of brand experience, Sophia Wilcox, said: “In a phrase, the Bagnum brand is artisan prosciutto wrapped around a twiggy stick. It’s not just bagged wine – it’s bagged wine with personality, embracing luxe Euro summer pours without losing the notes of ‘Straya’.”
Each 1.5-litre Bagnum is packaged in an eco-friendly, easy-to-pour, fast-chilling pouch that has an 80 per cent lower carbon footprint than traditional glass bottles, and is equipped with smart nozzle technology to extend the shelf-life by up to four weeks – bye-bye wasted wine.
The range includes three wine varietals – Bagnum Semillon 2019, Bagnum Nero D’Avola 2020, and Bagnum Sangiovese Rosé 2019 – and is available through the Built To Spill website.
CREDITS
Urban List: Sophia Wilcox, Ellie Healan, Kate Mason, Rebecca Cherote, Ioana Dragnef, Jess Best, Rick Stephens
Inspiration: Millie Gosney
Agency: Groundcrew
Wine: Sparrow & Vine
Distribution: Built To Spill Wine
