B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • AFL
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • AI
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Urban List Launches ‘Bagnum’, A Limited-Release Cask Wine Collab For Summer
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Urban List Launches ‘Bagnum’, A Limited-Release Cask Wine Collab For Summer
Marketing

Urban List Launches ‘Bagnum’, A Limited-Release Cask Wine Collab For Summer

Ellie Healan
Published on: 14th October 2021 at 7:05 AM
Ellie Healan
Share
2 Min Read
SHARE

Lifestyle publisher Urban List has revealed its latest product collaboration – a limited run of 1.5-litre bagged wines designed for picnicking, with the tag ‘just a lil bit boujee’.

‘Bagnum’ is Urban List’s first product release in the beverage category, blending the publisher’s trademark personality with a drop that supports Australian wine producers and meets consumers’ demand for affordable, quality wines.

For the debut, Urban List has partnered with local producer Sparrow & Vine and online vinyl record and wine distributor Built To Spill Wine to bring the three-varietal range to market.

Urban List’s head of brand experience, Sophia Wilcox, said: “In a phrase, the Bagnum brand is artisan prosciutto wrapped around a twiggy stick. It’s not just bagged wine – it’s bagged wine with personality, embracing luxe Euro summer pours without losing the notes of ‘Straya’.”

Each 1.5-litre Bagnum is packaged in an eco-friendly, easy-to-pour, fast-chilling pouch that has an 80 per cent lower carbon footprint than traditional glass bottles, and is equipped with smart nozzle technology to extend the shelf-life by up to four weeks – bye-bye wasted wine.

The range includes three wine varietals – Bagnum Semillon 2019, Bagnum Nero D’Avola 2020, and Bagnum Sangiovese Rosé 2019 – and is available through the Built To Spill website.

CREDITS

Urban List: Sophia Wilcox, Ellie Healan, Kate Mason, Rebecca Cherote, Ioana Dragnef, Jess Best, Rick Stephens

Inspiration: Millie Gosney

Agency: Groundcrew

Wine: Sparrow & Vine

Distribution: Built To Spill Wine

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Urban List, Wine
Share

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?