Urban List Diversifies Revenue By Launching Ultimate Foodie Card Urban Feast

Urban List Diversifies Revenue By Launching Ultimate Foodie Card Urban Feast
SHARE
THIS



Urban List today announced the launch of a new dining card — Urban Feast — a reader-exclusive offering that encourages their audience to explore more of their city, and support local restaurateurs. 

Fuelled by the company’s relationships across the hospitality industry, the $100 Urban Feast card offers cardholders the equivalent of $500 to spend across 20 top restaurants, with participating operators benefiting from the new clientele and exposure to Urban List’s 1.5 million monthly users.

Urban Feast Syd_Product Shot

A limited release of Urban Feast cards are available across Sydney, Melbourne, Brisbane and Perth, up for grabs through the company’s new eCommerce arm: urbanfeast.theurbanlist.com.  

Participating restaurants include some of Australia’s best restaurateurs:

  • Sydney – Scout Sydney, nel., Long Chim, Hello Auntie and Pilu
  • Melbourne – Supernormal Canteen, Tokyo Tina, San Telmo, Lucy Liu and Gazi
  • Brisbane – Urbane, Phat Boy, E’cco Bistro, OTTO and Gerard’s Bar 
  • Perth – The Flour Factory, Bib & Tucker, Bivouac, Hadiqa and Sauma

Each Urban Feast card sold will trigger a donation to The Hunger Project, with the goal of training 12,000 people about locally available, nutritious food through the program — changing the future of their families and communities.

Urban List CEO and Founder, Susannah George, is excited by the company’s move to build more direct relationships with their audience, diversify revenue streams, and give back to those most in need.

George said: “Intrapreneurship is core to our culture, and I’m so proud of the team that brought Urban Feast to life.

“Three months ago, I put a challenge to them — to develop a product that our audience loves and inspires them to explore more of their city’s culture — and they’ve knocked it out of the park.

“Urban Feast is such a natural extension of our brand, a truly valued proposition for our audience, and a meaningful way to ensure we can all do more good while having a good time.”

Media companies around the world are seeking ways to diversify their business models and create new, non-advertising revenue streams through consumer engagement.

Urban List is no different, and in order to continue to thrive have identified opportunities such as Urban Feast that not only provide value to readers but also create new avenues of revenue growth and contribute to the sustainability of communities globally.

 

Please login with linkedin to comment

Urban Feast Urban List

Latest News

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood
  • Campaigns

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood

The latest instalment of Dairy Australia’s “Buy. Support. Enjoy Aussie Dairy,” campaign has launched via elmwood. The ad aims to highlight the health benefits of getting your daily dose of dairy while also supporting local farmers and communities. The new Enjoy phase of the Dairy Australia campaign follows on from the initial scene-setting campaign, (around […]

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]

A Clearer Lens: Restoring Trust In Out Of Home Measurement
  • Opinion

A Clearer Lens: Restoring Trust In Out Of Home Measurement

Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]

Opinion

by B&T Magazine

B&T Magazine