B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Urban List Appoints New Leadership Team
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Urban List Appoints New Leadership Team
Media

Urban List Appoints New Leadership Team

Staff Writers
Published on: 25th March 2024 at 11:35 AM
Edited by Staff Writers
Share
4 Min Read
SHARE

Lifestyle publisher, Urban List has extended its leadership capabilities with the appointment of a team of 12 managers who will act in extension to the business’s Executive and support the company’s growth.

Lead image: Courtney Barnard, Sam Macrae, Elise Cullen, Daniel Harris, Kylie O’Connell, Ellie Healen, Leilani Vakaahi,, Sammy Preston, Hamish Taylor, Anna Franklyn, Rick Stephens and Sally Hercert

The Urban List Leadership Team brings diverse expertise and experience across commercial, content and operations arms of the business, providing increased bench depth as the company extends their offering into new products, markets and territories.

Urban List founder Susannah George said that “Urban List has developed a culture in which happiness and performance thrive, and exceptional leadership and management capabilities are critical to ensuring we consistently meet the needs of our clients, community and crew as we expand”.

“Top-tier talent has always been the foundation of our growth, and as the business has scaled, we’ve identified the opportunity to both recognise and nurture this potential, providing ongoing development for the business and the extraordinary individuals that make it happen”.

The Urban List leadership team will benefit from a 12-month growth and development program designed to hone their leadership, management, strategy, and financial literacy skills. This program will position them for success in their current roles and beyond and increase the growth and development opportunities of the teams they lead.

Sammy Preston brings 13 years of media experience and is at the helm of commerce content and affiliate partnerships. Rick Stephens, now in his 5th year at Urban List, has held deputy editor, editor, and acting managing editor positions Sam Macrae, director of operations and technology, brings a wealth of B2B and B2C publishing experience from Australia and the US.

With eight years of experience at Urban List under his belt, Daniel Harris, stands as the most experienced member of the sales team. Commercial director Leilani Vakaahi, injects strategic acumen honed over a decade in the industry.

Elise Cullen, head of studio creative, has 12 years of media experience, enriched by her roles at renowned organisations including Bauer Media Group and The Iconic, while Kylie O’Connell, client experience director & head of production, champions empathy and equality, aligning with Urban List’s core values.

Director of strategy Hamish Taylor, elevates the team with a keen perception and understanding of industry trends. Media veteran Sally Herbert adds a robust leadership background spanning 18 years. Sally is currently the head of studio operations, and brings a dedication to nurturing emerging talent. And Courtney Barnard’s nine-year journey at Urban List has seen her excel across multiple pivotal roles, culminating in her current position as director of operations, people & culture.

Part of the cohort and currently on maternity leave are Anna Franklyn and Ellie Healen. Anna Franklyn has an eight-year tenure at Urban List and brings experience in forging a robust career path at a boutique indie publisher. Executive assistant to the CEO, Ellie Healen, brings a unique ability and perspective to operationalising complex, multi-faceted special projects. Both are fundamental members of the leadership team and will rejoin upon their return.

Together, this formidable team embodies Urban List’s commitment to excellence and innovation to propel the brand to new heights of success.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Urban List
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Agency Scorecard: Special
09/07/2025
Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?