Up, the banking app used by over 600,000 Australians, has announced a long-term partnership with youth news outlet The Daily Aus.
Under the agreement, Up will be the exclusive banking partner of TDA, with the two companies working together to break down the jargon-filled personal finance news sector via a series of innovative video explainers. This partnership is the first exclusive partnership TDA has signed since co-founders Sam Koslowski and Zara Seidler went full-time on the brand two years ago.
With a rapidly growing newsletter, a chart-topping daily news podcast and a newly-launched website, TDA now reaches over one million young Australians every month. Up, a technology-led bank, is fast becoming the go-to bank for young Australians – TDA’s core audience.
Custom in-app features such as their Maybuy program (which Up built as an antidote to BNPL and impulse buying), the Save Up 1000 savings plan, ‘2Up’ joint accounts and zero-fee overseas transactions have renewed enthusiasm in banking for a generation of Australians that are failing to resonate with major players.
“Most of our team here at TDA were already Up users – it’s easy to work with a brand we genuinely use and believe in. I think it’s more important than ever for news brands – especially those targeting young people – to put trust and authenticity at the heart of our partnerships, and that’s why the exclusive partnership with Up feels so natural,” Co-founder Sam Koslowski said.
“At TDA, we encourage our readers to go beyond the jargon of traditional news and engage with the world around them. That same challenge exists in banking, and Up is performing a similar function”, Koslowski continued. “We are thrilled to be partnering with TDA,” said Sebastian Neylan, senior growth marketer of Up.
“Their commitment to providing high-quality news and analysis aligns perfectly with our mission to empower Australians to take control of their finances and not take any presumed knowledge for granted. By working together, we can also give our customers unique and valuable insights into the issues that matter most to them.”
The partnership between Up and TDA signals a long-term commitment to providing young Australians with the best possible banking and news services. With both companies sharing a commitment to trust, innovation and customer service, this partnership promises to deliver significant benefits to a new generation of Aussies.
Please login with linkedin to comment
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]