Village Cinemas Australia and Event Cinemas in partnership with Open Channel are proud to announce the launch of its inaugural film competition, Unscene; a short film competition that gives burgeoning Australian filmmakers the opportunity to showcase their talent.
Village Cinemas will be calling out from July 1st for all emerging filmmakers and students to produce a short film inspired by this year’s theme; young people in the screen industry and the impact on their future by piracy.
For the winner, there is a cash prize of $10,000 and filming equipment up for the taking as well as the opportunity for their film to screen in front of the eyes of a wide audience across Village Cinemas and Event Cinemas pre-show and foyer video walls.
Hive Creative was tasked with the strategic brand development, launch campaign and supporting website for this new and exciting film competition. Danny Curcin, account director for Hive Creative spoke to the advantage of creating a topical film competition: “Unscene provides young film makers an unprecedented opportunity to educate, inspire and voice their opinion on a theme close to their hearts, all while showcasing their craft to millions of people.”
David Buttigieg, creative director at Hive Creative congratulated Village Cinemas: “When most brands are opting for the safety of ‘the usual’, they are not shying away from making more meaningful efforts. Opening up a forum about piracy is testament to this.
“Creatively we knew that if we wanted young film makers to create something that would open the eyes and minds of the audience that we would have to set the bar.” Supported by digital, print and social content, the TVC is an arresting piece of work that is more ‘art than ad’ – an emotional rollercoaster that culminates in a moment of clarity.
Village Cinemas are seeking short films up to five minutes in length that are original, creative and compelling. Any aspiring filmmaker, amateur or student can apply as long as they are over the age of 18.
Village Cinemas general manager marketing and sales, Mohit Bhargava said: “Unscene will enable aspiring filmmakers the opportunity to showcase their talent, create a pathway and kick start their careers. The competition is a catalyst for discovering new Australian talent, while at the same time giving awareness to the consequences of film piracy on the industry.”
Unscene will showcase a selection of shortlisted finalists, chosen by their peers and put before industry experts based upon online voting at unscenefilms.com.au, with the winner being announced at a Gala event in late November.
It’s December 1st! So don your best Christmas hat and gather around the office tree because party season is well and truly in full swing – BUT- who’s bringing the drinks? If you’re lucky, it could be B&T! Have you been paying attention this week? Take a shot at this week’s trivia, and the drinks […]
Yarra Valley Winery Innocent Bystander has launched a new masterbrand media campaign that will sweep across the eastern seaboard. ‘Come Play in the Shadows’ is a bridge between the serious aspects of winemaking and the bright, social world of wine enthusiasts. It aims to challenge the normal, the boring and the same-same. Innocent Bystander prides itself on […]
Everyone’s favourite tech brand, Apple, has stymied the current rush of Christmas ads with cute new work promoting the Personal Voice feature of its latest operating system iOS 17. And no expense has been spared either, with none other than Academy award winning director and the world’s most famous New Zealander, Taika Waititi, drafted in […]
Clean Up Australia today reveals a refreshed brand identity to coincide with registrations opening for Clean Up Australia Day 2024. The work was created by Sydney creative agency, uberbrand, and is in the market from this week across TV, radio, outdoor, print and digital platforms. “We are one of the nation’s longest-running environmental charities continuing […]
Elon Musk has told advertisers who are considering pulling their spend from X to “Go fuck yourselves” in an on-stage interview. It’s a pretty frank statement for the company’s owner and chief technology officer which, until recently, received 90 per cent of its revenue from advertising partners. Musk was chatting to journalist Andrew Ross Sorkin […]
It’s the station the Gold Coast grew up with, and in a local nod to its heritage, Triple M today has been officially renamed to 92.5 Triple M Gold. 92.5 Triple M Gold has brought the good times and greatest hits back to the Gold Coast with Flan, Ali & Spida for Breakfast, South East Queensland’s very own […]
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
As Australia counts down to the launch of Taylor Swift’s much anticipated The Eras Tour in February 2024, Nova Entertainment Network has launched a new station dedicated to the pop superstar. Nova (Taylor’s Version) will be available to stream 24/7 on the Nova Player App or on novafm.com.au up until February 2024. The dedicated station […]
The new Children’s Advertising Code comes into effect today following the completion of a wide-ranging public review by Australian Association of National Advertisers (AANA). The new Children’s Advertising Code extends safeguards to all advertising directed at children, addressing concerns from the community, government and industry. AANA CEO Josh Faulks said the new Code recognises the […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]