University Of South Australia And KWP! Join Forces To Launch Unstoppable, A New National Brand Campaign

The University of South Australia (UniSA) has launched the next instalment of its national brand campaign, Unstoppable, via KWP!.
Filmed over four days and across multiple locations in South Australia, the series of six films was directed by Alex Feggans and produced by Clockwork Films in conjunction with KWP!
The campaign is targeted towards both local and national audiences, with emphasis on career readiness and the industry led educational experience that UniSA delivers.
The films capture the university’s offering of degrees in Health, Education, STEM, Creative Industries and Business, delivered in an engaging, immersive and technically spectacular format.
UniSA chief marketing and communications officer, Sarah Cutbush, says the new campaign builds on UniSA’s longstanding strategy of achieving graduate careers.
“Our 2019 Unstoppable campaign inspired prospective students to see how choosing one of UniSA’s industry-focussed degrees means that their career starts from their first day of study.
“Unstoppable 2.0 evolves this idea by following a diverse range of students’ stories – starting in their current work or home environment, then choosing a UniSA degree, which then allows them to unlock their passion and potential, and step into their new unstoppable career.
“KWP! and director Alex Feggans worked with us to deliver a great story that resonates with our audiences, with a high-tech look that signals UniSA’s future-focussed, technology-literate positioning.”
KWP! group creative director, Josh Fanning, said the integrated brand campaign for the university puts industry-designed degrees at the students’ fingertips in a fully responsive and customisable metaverse.
“Every university delivers a higher education, but for UniSA, “higher education” means literally giving students a step up so they can get a jump on their chosen career,” says Josh.
“An education shouldn’t slow you down. An education isn’t an end in itself. We live in the age of Uber.
“KWP and UniSA wanted this latest instalment in the Unstoppable narrative to demonstrate the university’s steadfast commitment to innovation and its priority of delivering graduate career outcomes for its ambitious students.”
The campaign runs across TV, cinema, outdoor media including static and digital billboards and street furniture, radio, digital advertising and across social media. It will also be omnipresent across stakeholder publications and ongoing collateral marketing.
KWP!, which was founded in 1991, today employs 73 staff at offices in Adelaide and Darwin.
Client: UniSA
Chief of Staff: Alan Brideson
Chief Marketing & Communications Officer: Sarah Cutbush
Manager, Advertising: Ella Trimbell
Marketing Manager, Online: Elle Martin
Marketing Coordinator, Campaigns: Christy Hill
Marketing Coordinator, Campaigns: Joanna Nikolas
Marketing Coordinator, Campaigns: Alicia Joseph
Creative Agency: KWP!
Group Creative Director: Josh Fanning
Senior Creative: Joel van der Knaap
Junior Integrated Creative: Ella-Maude Wilson
Creative Producer: Marine Monbeig
Integrated Team Lead: Alana Walker
Account Manager: Emily Johnson
Chief Executive Officer & Senior Strategist: David O’Loughlin
Integrated Strategist: Georgia Ion
Studio Manager: Alex Mahon
Production: Clockwork Films
Producer: Heath George
Director: Alex Feggans
DOP (Adelaide based): Michael Tessari
Production Manager (Adelaide based): Sharon Kerrigan
1st AD (Adelaide based): Brad Lanyon
Photographer: Aubrey Jonsson
Music & Sound House: Rumble Studios
Music & Sound EP: Michael Gie
Sound Designer: Liam Annert
Post Production House: White Chocolate
EP & Founder: Chris Grocott
VFX: Michael Blanche & Robert Connelly
Latest News

“Don’t Read The Comments, Darling!” Richard Wilkins On Helping Son Christian Navigate Logies Dress Backlash
Proof the red carpet's about the only interesting part of the Logies comes this story from B&T's Christian obsessive.

Why Trust, Not Crypto, Is Today’s Most Valuable Online Currency
In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]

Monday TV Wrap: MasterChef Cooks Up Solid Numbers For 10
MasterChef continues to prove it's like a proverbial Thai red curry left in the fridge overnight - it just gets tastier.

Radio Ratings: Kyle & Jackie O Are Hot On Ben Fordham’s Winning Trail
Sure, B&T's radio ratings aren't always first or aren't particularly thorough, but we guarantee a Media Watch-free read.

Nine’s Radio Stations Bag Best Ever Survey 4 Results
GfK Survey 4 of 2022 reveals that Nine’s talk stations achieved a cumulative audience of 1.873 million – up 9.1 per cent on Survey 4 of 2021. It’s the highest ever Survey 4 audience for the network, and comes off the back of record audiences in Surveys 1, 2 and 3. Sydney’s 2GB is a […]

“Absolutely Disgusting & Racist!” Adlander Slammed For Age/SMH Column Calling For Nick Kyrgios To Be Deported
There is nothing more divisive than tennis ace Nick Kyrgios. Save for hot or cold custard or Nicole in 'Eyes Wide Shut'.

British Drag Queen Busted Sniffing Amyl Nitrate During Live Pride TV Show
B&T never condones the use of drugs in any manner. Except for crappy dance music, where they're almost a necessity.

Lindsay Lohan Reprises ‘Mean Girl’ Role In Witty Work For Eco Sport Shoe Brand
It does help to have seen Lindsay Lohan's back catalogue with this ad. Not that we'd knowingly wish that on anyone.

Booking.Com Offers A Neighbours Fan The Opportunity To Holiday On Ramsay Street
A lucky Neighbours fan could win the ultimate prize. Well, by "ultimate" there appears to no sign of Charlene or Harold.

You’re Invited! Level Up Your Social Selling With Seismic
Diary free the morning of the 27th? Want to fill your stomach with brekkie & brain with social selling skills? Read on.

PepsiCo MarTech Expert Reveals Insider Tips On ‘Relationship Marketing’
Look, it's top expert tips on relationship marketing. Could possibly be useful for weeding out creeps on datings apps.

Optimising Commits To Environmental Support As Part Of 1% For The Planet Movement
Independent SEO agency Optimising has further reinforced its commitment to the environment by being part of 1% for the Planet, on the back of it gaining B Corp Certification last year. Optimising continues to walk the walk around environment sustainability by being part of the global movement, which inspires businesses and individuals to support environmental […]

Instagram Isn’t Dead: Here’s Why It’s Not Going Anywhere
Think Instagram is dead? Think again with this. That said, it's safe to say Myspace & the Blackberry are now both dead.

Sue Squillace Announces Departure From Dentsu
Sue Squillace heads for the Dentsu exists. Framed Indigenous art current leads wine decanter in leaving present options.

SCA Rebrands Its Promotions Division To Brand Experience
SCA rebrands its promotions division to Brand Experience. Also encouraging the use of the buzzword "moving the needle".

Ryvalmedia Again The Numero Uno Agency For Media Wins For May
View Australia's top performing media agencies for May right here. Or rage away if your filthy competitors are on it.

M&C Saatchi Still Tops For New Business Wins For May
M&C Saatchi nabs top performing creative agency slot. Refutes claims it had to do with Woolies selling $12 lettuces.

Public Memorial Announced For Radio Legend Peter ‘Harvs’ Harvie
Friends & colleagues invited to a memorial for radio legend Peter Harvie. Even sworn enemies likely to gain admission.

Get Your Entries In For Best Of The Best Now!
A tidy desk and punctuality aren't enough to win a Best of the Best Award. Not, that we do stress, they'd hurt either.

Regional is Booming At This Year’s B&T Awards!
Has the regionals ever been hotter, B&T asks? Nothing a global pandemic & cheaper hooch prices haven't aided, mind you.

OOh!media CEO Cathy O’Connor To Share Regional Advertising Insights At Newcastle Business Club
oOh! supremo to appear at the Newcastle Business Club. Planning some Screaming Jets or some Silverchair as intro music.

Comms Staff Encouraged To Take Survey Into Cultural Diversity, Inclusion & Representation
Media and communications staff at all levels are invited to take part in a national online survey examining perceptions and practices around cultural diversity, inclusion, and representation in the industry. The FAIR survey, now in its second year, provides a snapshot of cultural diversity in the communications industry, as well as how practitioners incorporate diverse […]

PubMatic Partners With AlikeAudience To Offer Media Buyers Exclusive Sell-side Access To Transactional Data
PubMatic has announced a partnership with AlikeAudience in Australia, Japan, and Indonesia, enabling advertisers to access quality audience data on the supply side. Activating data on the supply side cuts down complexity and delivers more efficiency and value for both media buyers and data owners, through higher match rates and better CPMs. The partnership expands […]

PHD Sets Sail With Celebrity Cruises’ Media
Callers to PHD treated to the Love Boat theme song as hold music today after agency snares cruise line's media.

Apex Car Rentals Unveils “Making Extra Ordinary” Via Host/Havas
Apex Car Rentals unveils latest brand campaign. Apex customer reveals "I am going to thrash the living shit out of you."

WeAre8 Australia Announces Key Leadership Appointments Ahead Of Australian Launch
WeAre8's not even launched & already the appointments are coming thick and fast. News of a printer can't be far off.

Optus Sport Becomes Official Aussie Broadcaster Of Spanish LaLiga
Live streaming service Optus Sport will be showing all major games of the Spanish La Liga Santander and the LaLiga SmartBank, giving football fans an extra reason to become subscribers. The Spanish Football League is considered one of the greatest in the world, containing the likes of European champions Real Madrid, Catalan giants FC Barcelona, […]

TVNZ+ Launches With A Warning About The Perils Of Free Streaming Via Dentsu Creative
In the recently launched campaign for TVNZ+, Dentsu Creative, and Sweetshop’s Damien Shatford, have delivered an entertaining look at the new streaming brand, TVNZ+. TVNZ launched the reimagined streaming brand last week to better reflect its digital offering, repositioning the platform as a streaming destination rather than an OnDemand catch-up service.

Nikki Van Dijk And Surfing Australia Team Up With Ruffie Rustic Foods To Promote Plant-Based Meals
Ruffie Rustic Foods have teamed up with Nikki Van Dijk and Surfing Australia to encourage groms to be kind to their bodies and minds through providing nutritious, plant-based meal options. Ruffie Rustic Foods are on a mission to prove that plant-based eating can be easy and convenient, without compromising on flavour. Whether you’re vegetarian, flexitarian, […]

Nestlé Australia Launches First Nations Creative Program Tuck In!
Nestlé Australia today launched Tuck In!, a program supporting emerging First Nations creatives to establish career pathways in commercial content creation. Tuck In! invited First Nations chefs and aspiring content creators to develop recipe and video content celebrating the combination of bush foods and Nestlé products. Nestlé Oceania marketing & communications director Anneliese Douglass said […]

British Army’s YouTube And Twitter Accounts Get Hacked By Crypto Scammers
The UK Ministry of Defence confirmed that the British Army’s Twitter and YouTube accounts had been compromised by hackers who used them to promote their non-fungible token (NFT) products. The two accounts have since returned to normal, as the Ministry said via their own Twitter page. “The breach of the army’s Twitter and YouTube accounts […]

Trinity P3 Leads Transparency Charge By Asking Agencies To Declare Harassment Policies
The only time B&T bullies or harasses staff is the toilet stinker, kettle water thief or the staff fun run enthusiast.

Tesla Is Up Against A Racial Discrimination Lawsuit
Being the richest man on the planet is not without its dramas as Elon's spate of recent bad news continues apace.

“Unfreaking Believable!” MAFS Australia Gets Cancelled In The United States
Sadly, we've only got Nick Kyrgios & Paul Hogan to make Americans think we're a nation of bogans after MAFS gets axed.

SMI Data: May Ad Spends Down A Teeny Bit Year On Year
Ad spends down slightly but no reason to panic says latest SMI data. The time for panic is after tomorrow's rate rise.

Clemenger BBDO Promotes Jim Curtis To Chief Creative Officer
Jim Curtis vows to bring the spunk back to Clems' creative. Last seen looking for Graham in the downstairs storeroom.