University Of South Australia And KWP! Join Forces To Launch Unstoppable, A New National Brand Campaign

University Of South Australia And KWP! Join Forces To Launch Unstoppable, A New National Brand Campaign
B&T Magazine
By B&T Magazine
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The University of South Australia (UniSA) has launched the next instalment of its national brand campaign, Unstoppable, via KWP!.

Filmed over four days and across multiple locations in South Australia, the series of six films was directed by Alex Feggans and produced by Clockwork Films in conjunction with KWP!

The campaign is targeted towards both local and national audiences, with emphasis on career readiness and the industry led educational experience that UniSA delivers.

The films capture the university’s offering of degrees in Health, Education, STEM, Creative Industries and Business, delivered in an engaging, immersive and technically spectacular format.

UniSA chief marketing and communications officer, Sarah Cutbush, says the new campaign builds on UniSA’s longstanding strategy of achieving graduate careers.

“Our 2019 Unstoppable campaign inspired prospective students to see how choosing one of UniSA’s industry-focussed degrees means that their career starts from their first day of study.

“Unstoppable 2.0 evolves this idea by following a diverse range of students’ stories – starting in their current work or home environment, then choosing a UniSA degree, which then allows them to unlock their passion and potential, and step into their new unstoppable career.

“KWP! and director Alex Feggans worked with us to deliver a great story that resonates with our audiences, with a high-tech look that signals UniSA’s future-focussed, technology-literate positioning.”

KWP! group creative director, Josh Fanning, said the integrated brand campaign for the university puts industry-designed degrees at the students’ fingertips in a fully responsive and customisable metaverse.

“Every university delivers a higher education, but for UniSA, “higher education” means literally giving students a step up so they can get a jump on their chosen career,” says Josh.

“An education shouldn’t slow you down. An education isn’t an end in itself. We live in the age of Uber.

“KWP and UniSA wanted this latest instalment in the Unstoppable narrative to demonstrate the university’s steadfast commitment to innovation and its priority of delivering graduate career outcomes for its ambitious students.”

The campaign runs across TV, cinema, outdoor media including static and digital billboards and street furniture, radio, digital advertising and across social media. It will also be omnipresent across stakeholder publications and ongoing collateral marketing.

KWP!, which was founded in 1991, today employs 73 staff at offices in Adelaide and Darwin.

Client: UniSA
Chief of Staff: Alan Brideson
Chief Marketing & Communications Officer: Sarah Cutbush
Manager, Advertising: Ella Trimbell
Marketing Manager, Online: Elle Martin
Marketing Coordinator, Campaigns: Christy Hill
Marketing Coordinator, Campaigns: Joanna Nikolas
Marketing Coordinator, Campaigns: Alicia Joseph

Creative Agency: KWP!
Group Creative Director: Josh Fanning
Senior Creative: Joel van der Knaap
Junior Integrated Creative: Ella-Maude Wilson
Creative Producer: Marine Monbeig
Integrated Team Lead: Alana Walker
Account Manager: Emily Johnson
Chief Executive Officer & Senior Strategist: David O’Loughlin
Integrated Strategist: Georgia Ion
Studio Manager: Alex Mahon

Production: Clockwork Films
Producer: Heath George
Director: Alex Feggans
DOP (Adelaide based): Michael Tessari
Production Manager (Adelaide based): Sharon Kerrigan
1st AD (Adelaide based): Brad Lanyon

Photographer: Aubrey Jonsson

Music & Sound House: Rumble Studios
Music & Sound EP: Michael Gie
Sound Designer: Liam Annert

Post Production House: White Chocolate
EP & Founder: Chris Grocott
VFX: Michael Blanche & Robert Connelly

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KWP! University of South Australia

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