B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Uncertainty Over Whether Bauer & Pac Mags Deal Will Go Ahead Despite ACCC Green Light
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Uncertainty Over Whether Bauer & Pac Mags Deal Will Go Ahead Despite ACCC Green Light
Media

Uncertainty Over Whether Bauer & Pac Mags Deal Will Go Ahead Despite ACCC Green Light

Staff Writers
Published on: 27th March 2020 at 9:40 AM
Staff Writers
Share
3 Min Read
SHARE

There is uncertainty over whether the Bauer and Pacific Magazines deal will go ahead, despite getting approval for the $40m sale from the ACCC on Thursday.

The Australian is reporting Bauer is refusing to confirm if the deal will proceed, with CEO Brendon Hill failing to return calls and cancelling scheduled media interviews.

However, in an email to B&T on Wednesday, the day before the ACCC handed down its decision, Hill said: “We are still 100 per cent committed to the deal. A larger company, with increased scale and reach, is even more imperative in these troubled times.”

On Friday B&T attempted to get in touch with Hill for additional confirmation but did not receive a response.

It is likely the impacts and economic slump caused by the COVID-19 pandemic is behind the uncertainty.

Seven sent out a press release yesterday following the ACCC’s decision welcoming the sale.

Seven CEO James Warburton commented: “We welcome today’s regulatory approval of the sale of Pacific Magazines to Bauer Media.

“This transaction provides $40 million in cash consideration (pre-adjustments and leave provisions). Additionally, the $6.6 million of advertising we are receiving from Bauer over three years further enhances the value of the sale, allowing the titles to continue to reach the valuable audiences SWM commands.

“Pacific Magazines has always been an important part of Seven West Media and will leave a lasting legacy, and I want to personally thank the hard working and dedicated team who have worked tirelessly to transform the business in response to changing market conditions.

“These efforts mean that Pacific’s assets will have a bright future as part of a larger group with Bauer, and SWM will maintain a relationship through the successful television show Better Homes and Gardens,” Warburton said.

However, there was no additional word from Bauer Media.

The ACCC has spent months reviewing the potential sale, confirming yesterday that ” the proposed acquisition is unlikely to substantially lessen competition in any market.”

It added: “Magazine publishers have suffered significant and progressive circulation and revenue declines in the last ten years, which has resulted in less investment in content and fewer retail promotions. In particular, the ACCC noted that significant circulation and revenue declines in the last few years has resulted in the closure of magazine titles, with further magazine title closures in the future regardless of the proposed acquisition,” the statement read.

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: ACCC, Bauer, Pacific Magazines, Seven West Media
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?