After a dominant 2018, Universal McCann has returned to the winner’s circle, topping R3’s list for new business wins for media for the month of September.
The IPG-owned agency snared the top spot with wins that included Optus, David Jones, Lexus dealers, Mattel and Kmart.
UM’s victory pushed Mindshare – who’d dominated the list over the past six months – back to second position.
OMD fell one spot to third, Initiative retained fourth and Atomic 212 rounded out the top five.
Check out September’s top 20 in the table below:
