Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions.
The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market.
Connecting the only fully integrated eCommerce platform in market (including core commerce, order management system, product information management, content management system, plus marketplace) to Vesta’s product data management solution allows customers to:
- Directly boost customer experiences with better product data: guarantees customers consistent, accurate, and up-to-date product data through all online selling channels.
- Remove growth barriers: expand their product range without limits, driving top-line revenue growth.
- Deliver operational efficiencies: automate manual data processing and deliver greater return on investment for their eCommerce business.
Reducing complexity is at the core of this solution – for both small companies with growth potential, to established, multi-brand conglomerates servicing B2B and D2C. The solution ensures product data quality and integrity by transforming complex product data inputs into an eCommerce ready state.
Sydney-based Ultra Commerce CEO Matthew Hyland said the Vesta acquisition was good news for businesses selling online plus enterprise marketplaces, looking to aggregate their product data sources.
“We identified a problem causing many businesses significant pain when managing their eCommerce solution. This was most notable for businesses with large, complex product data sets, including companies running marketplaces. The Vesta team understood these challenges and created a compelling software solution to address the problem,” he said.
“We are excited to combine our businesses to offer our clients a truly integrated digital commerce solution that will reduce complexity, improve efficiency, and ultimately, lift customer experience throughout the buying journey.”
CTO and founder of Vesta eCommerce Charles Nicolson said: “It was immediately clear that Vesta was a natural fit with Ultra Commerce, as together, we’re able to push past the limits currently faced in scaling eCommerce. In partnering, Vesta’s capabilities are expanded in an exciting way, delivering more value to our customers and accelerating Vesta’s growth and reach to a wider global footprint.”
Along with the acquisition, Ultra Commerce has completed a capital raise, with cornerstone investment made from a key institutional fund and strategic investor. The funding will be used to accelerate customer and revenue growth, with additional investment in sales and marketing, as well as product development.
