British fashion chain Harvey Nichols has used some of history’s greatest men in its latest campaign that suggests that they may have changed history but their fashion sense left a little to be desired while doing it.

Barack Obama, Albert Einstein, Charles Darwin, William Shakespeare and (eccentric British politician) Boris Johnson are all given a Photoshop makeover in the print campaign.

Titled “Great men deserve great style” the campaign suggests all five have played significant roles in history despite rather daggy fashion sense. Check the makeovers out here:

Obama goes from daggy dad jeans to youthful cool.

Charles Darwin earns himself a beard trim and new shades.

The brainiest man ever, Einstein, ditches his rather feminine sandals for a new set of canary yellow trainers.

The Bard loses his frilly neck collar for some summer threads.

While Boris Johnson’s famed wild hair lands a slick new preen.